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2 day coursework outline (bare bones) for Singapore Department of Defence and other Government bodies. 28 attendees, 12 exercises. This is for them to download.
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Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Strategic Social MediaEngagement for DoD and Government 2.0
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
1. Intro to Content Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Content Portal Diagram
Blogs
Wikis
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
TEXT
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseWhat is the difference between a blog and FACEBOOK. (if you are not a user of Facebook, team with someone who is!)
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
2. Distribution Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
RSS
Widgets
Social Bookmarking
Social Tagging
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Facebook Viral Touchpoints
Mini-Feed
News-Feed
Requests/Invites
Notifications
Shared Items
Profile Page App Discovery
Application Directory
Wall
Notes
and more
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
POPULATION 4.84 MILLION
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Among Singaporeans, Facebook is the 12th most hit website with 7.4 per cent of the 4 million-big population registered as users. (sep 2008)
1,374,720 Singaporeans active from 4,840,000 is 28% of the population. Sep 2009
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
CHIEFINGREDIENT.COM
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseFIND FILTER FORWARD: What sort of content do people “find, filter, forward” to each other? How do they find it? What filters do they use? What means do they use to forward the content?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
3. Conversation Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Forums
Instant Messaging
Voice
Stranger Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
REGMEDIA
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Evaluating Social Networks
Is it instant or delayed communication?
Can people edit each others work?
Does one person control the discussion or does each person get to open up a topic?
Live content or created in isolation?
Open broadcast or closed, gated community?
Thursday, 3 September 2009
KOMMENTTI
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
4. Next Generation Social Media
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Media Transformation & P.R.
Human Collaboration
Challenges for Public Affairs offices
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
SINGEO
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
NEA.GOV.SG
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseThink of a problem, challenge or opportunity specific to Singapore
What sort of solutions might the general public offer if they were asked to help design the solution?
Alternatively, do you know of a situation where the community solved the problem themselves?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
5. Social Media in Government
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Tools Available
Navigating Social Media
Political Blogging
Engaging the civic community
Social Media Marketing for Gov
Success Stories
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Study88% of e-citizens believe local e-government services can be improved by utilizing Web 2.0 technologies
while 81% think that government services and information should be made available through Web 2.0 communities and social networks.
SINGAPORE IDA
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
According to the survey, the Y-generation is concerned about privacy and identity theft issues for Web 2.0.
That means Singapore government CIOs must ensure the citizens' rights and identities are protected as they open up services via the social networking paradigm.
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseWhat is cultural relevancy when it comes to generations? How and what do Generation Y (or any connected generation) want or use for information channels?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
6. Social Media and Sensitive Information
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Balance between Public Information and Safety
How social media can benefit your department
Countering inaccurate information
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseWhat social media guidelines do you have for your organisation?
Where do Singaporeans go for “accurate” information - the newspapers? Government websites? their neighbours?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
7. How to use Social Media in a Crisis
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Addressing misperception and misinformation
Maintaining a positive image
Tailoring your message
Speed is the key
Using advocacy groups to your advantage
Thursday, 3 September 2009
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseWe have covered blogs and wikis and Twitter and Facebook as content vs distribution vs conversation tools. How can these be put together to rapidly deploy a response to social media discussions?
What is the challenge if traditional media only is used?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
8. Integrating Social Media into Strategic Communications
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Designing integrated communications for specific target groups
Key online influences which affect campaigns
Enlisting online assistance
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
SOCIAL SEARCH
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Key ComponentsListen, Involve the Purpose, Values, Rituals
Create Content contextually relevant to them, Build your trust/reputation profile.
Discuss by leaving comments, asking questions
Promote by giving tools such as widgets and social media press releases
Measure - reach, exposure, sentiment, etc. Adapt.
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
9. How to Maximize your Social Media
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Promoting your organizations message
Turning blogging into an asset to your agency
Best practices in implementing a blog site
Promoting your blog presence
Thursday, 3 September 2009
RELEVANT TOOLS
MUSICALFOSTER.COM
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Blog FeaturesTitle and tagline for Purpose and Values
Articles with links out, embedded media
Industry relevant not self promotion. Tone and topic important.
Manage comments
SEO, plugins and templates. (DEMONSTRATION)
Outreach to Twitter, Facebook
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseEach person discuss what they are interested in, a hobby.
In pairs, combine the stories “linking” to each other.
Discuss media that could be embedded.
Finally, list your favourite blogs and why you like them.
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
10. Digital Journalism
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Trends facing new digital journalism
News feeds and how they benefit your organisation
Reaching your public and obtaining feedback
Communicating a value proposition to your community
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
IGOOGLE
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
COMM215.WETPAINT.COM
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
ExerciseWhat role can social media play in these Singaporean industries and areas?- Travel & Tourism- Production- Science and Technology- Transport- H.R. & Recruitment- Defence
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
11. Developing A Master Plan for Your Social Media Strategy
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Making sure your plan has built in contingencies
how to evaluate your strategy for holes before you get into a crisis
Train the crisis team
Integrate your strategy into an overall communications structure
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Are you monitoring the Internet for mentions of your services? Do you respond?
Do you have social media guidelines for staff?
Do you know the Purpose & Values of SNs?
Do you have a mix of social/traditional ?
Do they comment or actively contribute?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
BHC3
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
12. A local Government case study
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Singapore Gov Funds Online Dating Site
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
Spare Slides
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: laurel@laurelpapworth.com
More than half of the CIOs in Singapore are increasing their investments in building new business applications based on Web 2.0 technologies and are actively revamping social networking and collaboration services for employees in 2009. This is according to IDC’s ongoing Asia/Pacific Dynamic IT Benchmark 2009 survey which also revealed that 66.7% are actively standardizing corporate business processes with emerging business management tools.
Thursday, 3 September 2009
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