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1www.businesslink.gov.uk/southwest/eventspresentations
World Wide Web – The World Wide WHY!
Vast Market Opportunity
2www.businesslink.gov.uk/southwest/eventspresentations
6.5 Bn
1.5 Bn
46m
It’s all about size
3www.businesslink.gov.uk/southwest/eventspresentations
World Wide Web – The World Wide WHY!
Lots of money spent online
4www.businesslink.gov.uk/southwest/eventspresentations
£88 Bn
£121 Bn
It’s all about size
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0
20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010
£ B
n
20.429.8
46.6
64.3
88
121
Source IMRG
6www.businesslink.gov.uk/southwest/eventspresentations
World Wide Web – The World Wide WHY!
New ways of working means
People spend more and more time online
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PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G
World Wide Web – New Ways of Working
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Average iPhone app downloaded 100,000 times
Stephen fry releases new book as hard back, eBook AND iPhone App
World Wide Web – New Ways of Working
Samsung Debuts “The Tab”
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Less Paper
Less Travelling
Less Carbon
IYRE = Improve Your Resource Efficiency
World Wide Web – New Ways of Working
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The route to your website
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Online Networking - Why
Reach new audiences
Communicate with existing clients
500m regular users
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Business Networks
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Business Networks – 6 Degrees of Separation
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Why Business Networks?
75 millionregistered professional users
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Viral Marketing – How & Why
20
40020 x 20
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
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Britain’s Got TalentSusan Boyle
Over 70m viewings in 1 week
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Video Marketing
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Video Marketing
• YouTube – 2Bn videos watched………..DAILY
• Video results appearing in Google Search
=You’ve been framed!
Business Opportunity 2nd most searched site on the internet
22www.businesslink.gov.uk/southwest/eventspresentations
Email Marketing
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Why Email Marketing?
It’s Not Expensive
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Why Email Marketing?
It’s Effective
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Blogging – Where
www.blogger.com
www.wordpress.com
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Online Networking - Why
Reach new audiences
Communicate with existing clients
145m regular users
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What’s Over the Horizon?
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Location Marketing
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An explosion in Tablets
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Location Marketing
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Find out more
30 September, Swindon, Guerrilla e-Marketing
07 October, Mitcheldean, SEO
21 October, Wiltshire, SEO
04 November, Clevedon, SEO
www.businesslink.gov.uk/southwest
0845 600 9966
36www.businesslink.gov.uk/southwest/eventspresentations
Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
Thank You
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