The Business of People in the Experience Economy

The Business of PeopleIn the Experience Economy

Presented by Erik Vermeulen.

Herding Cats

Commodity Economy

People = Tools to get job done

Repetition

SA: Soweto Uprising

Focus on Consumers

Financial Economy

Money = Power

“Yuppies”

People used to create wealth for others

Power Dressing

Knowledge Economy

Knowledge = Power

Sell it

Consumers develop conscience

Experience Economy

Relationships = Power

Different & Unique

High Tech = High TouchMore

Ever-changing

Rupert Murdoch, Chairman and CEO News CorporationNovember 2007

“We’ve got to find new ways and new business models to find revenue. Or else the world is going to be owned

by Google”

Experience

People

Here Rests (your name)

1965 - wheneverHe would have done really cool stuff, but his boss wouldn’t let

him.

“The Challenge...

People

...we all face is to create an environment where people can reach their dreams”Jack Welch

The future rests on a few...

People

• Most talented bankers are

twice as productive

• Top software developers

are worth 5 times the average

• Top quartile sales people

worth 14 times the average

Experience

People Company

56% of UK Managers are checking into work by phone or e-mail while away on holiday.

33% of all workers earning more than £ 60 000 have sacrificed family life to do so.

UK Wealth Watch survey, Lloyds TSB

Only 2% of women giving birth want to go back full-time.

66% go back for money

88% want subsidised childcare

But only 8% of companies provide it!!!

33% of Managers say companies don’t do enough to help workers find a balanced life.

Management Today – 6000 people.

Companies that help their staff members juggle home and work lives are rewarded with ‘significant’ levels of improved performance.

Explain in 3 minutes to a 10 year-old why your business is so exciting, and why your company makes all the difference to people’s daily living.

Experience

People Company

Markets

Markets rule

Governments follow

Police vs Security

Bill Gates vs Fort

Knox

Dubai vs The World

Lead, Team, orGET OUT OF THE WAY!!!

5 Pillars of the People-Business in the Experience

Economy

EngagementBehaviour

Senses

Thought Processes

Motivation

EngagementMotivation• Making numbers• Getting to the Top• Famous• Wealthy• Powerful• Others want what you’ve got• Others copy you• People offer you more for doing less

• Good Health• Knowing my friends• Being Loved & Appreciated• Helping others• Green Issues• Safety and Harmony• Time and Money to do what I enjoy• Not having to worry about Money

Occasionally things go wrong….

SpontaneousEasy-

Goin

g

Self-Controlled

Driver Analytical

AmiableExpressive

Theme

• Novel• Consistent• Periodic

Sacrifice

• Time • Quality• Freedom• Family• Fun

• Delayed Gratification• Comfort

Recognition

A:

Recognition Prestig

eWhat jobs do you think people regard as having great prestige?

• Doctor ...................... %• Teacher .................... %• Scientist ................... %• Lawyer .................... %• Banker ..................... %• Businessman .......... %

Recognition Prestig

eWhat jobs do you think people regard as having great prestige?

• Doctor ...................... 61%

• Teacher .................... 54%

• Scientist ................... 53%

• Lawyer .................... 18%

• Banker ..................... 16%

• Businessman .......... 12%

Critical Mass

EngagementTheme

SacrificeRecognitionCritical

Mass

The Business of PeopleIn the Experience Economy

Presented by Erik Vermeulen.

Herding Cats

Engagement