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This presentations shares the 5 things businesses HAVE to do in order to work with people in the Experience Economy.
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The Business of PeopleIn the Experience Economy
Presented by Erik Vermeulen.
Herding Cats
Commodity Economy
People = Tools to get job done
Repetition
SA: Soweto Uprising
Focus on Consumers
Financial Economy
Money = Power
“Yuppies”
People used to create wealth for others
Power Dressing
Knowledge Economy
Knowledge = Power
Sell it
Consumers develop conscience
Experience Economy
Relationships = Power
Different & Unique
High Tech = High TouchMore
Ever-changing
Rupert Murdoch, Chairman and CEO News CorporationNovember 2007
“We’ve got to find new ways and new business models to find revenue. Or else the world is going to be owned
by Google”
Experience
People
Here Rests (your name)
1965 - wheneverHe would have done really cool stuff, but his boss wouldn’t let
him.
“The Challenge...
People
...we all face is to create an environment where people can reach their dreams”Jack Welch
The future rests on a few...
People
• Most talented bankers are
twice as productive
• Top software developers
are worth 5 times the average
• Top quartile sales people
worth 14 times the average
Experience
People Company
56% of UK Managers are checking into work by phone or e-mail while away on holiday.
33% of all workers earning more than £ 60 000 have sacrificed family life to do so.
UK Wealth Watch survey, Lloyds TSB
Only 2% of women giving birth want to go back full-time.
66% go back for money
88% want subsidised childcare
But only 8% of companies provide it!!!
33% of Managers say companies don’t do enough to help workers find a balanced life.
Management Today – 6000 people.
Companies that help their staff members juggle home and work lives are rewarded with ‘significant’ levels of improved performance.
Explain in 3 minutes to a 10 year-old why your business is so exciting, and why your company makes all the difference to people’s daily living.
Experience
People Company
Markets
Markets rule
Governments follow
Police vs Security
Bill Gates vs Fort
Knox
Dubai vs The World
Lead, Team, orGET OUT OF THE WAY!!!
5 Pillars of the People-Business in the Experience
Economy
EngagementBehaviour
Senses
Thought Processes
Motivation
EngagementMotivation• Making numbers• Getting to the Top• Famous• Wealthy• Powerful• Others want what you’ve got• Others copy you• People offer you more for doing less
• Good Health• Knowing my friends• Being Loved & Appreciated• Helping others• Green Issues• Safety and Harmony• Time and Money to do what I enjoy• Not having to worry about Money
Occasionally things go wrong….
SpontaneousEasy-
Goin
g
Self-Controlled
Driver Analytical
AmiableExpressive
Theme
• Novel• Consistent• Periodic
Sacrifice
• Time • Quality• Freedom• Family• Fun
• Delayed Gratification• Comfort
Recognition
Recognition Prestig
eWhat jobs do you think people regard as having great prestige?
• Doctor ...................... %• Teacher .................... %• Scientist ................... %• Lawyer .................... %• Banker ..................... %• Businessman .......... %
Recognition Prestig
eWhat jobs do you think people regard as having great prestige?
• Doctor ...................... 61%
• Teacher .................... 54%
• Scientist ................... 53%
• Lawyer .................... 18%
• Banker ..................... 16%
• Businessman .......... 12%
Critical Mass
EngagementTheme
SacrificeRecognitionCritical
Mass
The Business of PeopleIn the Experience Economy
Presented by Erik Vermeulen.
Herding Cats
Engagement
