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Shared Value: Competitiveness Strategy for Bogota Claudia Milena Vaca
Parallel 1.1 Common problems, common markets and shared value creation
11 November 2014
SHARED VALUE: COMPETITIVENESS STRATEGY FOR BOGOTA
CLAUDIA MILENA VACA M. COMPETITIVENESS AND SHARED VALUE VICE-PRESIDENT
BOGOTA CHAMBER OF COMMERCE
The Bogota Chamber of Commerce - BCC- believes in the positive and
transformative power of companies to create wealth and make our City and
Region more competitive and prosperous for all
In 2012, BCC redefined its institutional framework to promote clusters and help companies to increase its generation of value
ORGANIZATIONAL MECHANISM
Competitiveness and Shared Value Vice-Presidency
How to put ideas into practice?
Redefining productivity in the value chain
Reconceiving need, products and customers
!
Cluster Development Initiatives
How Companies Generate Shared Value?
1
3
2
BCC provides support to companies in the generation of share value
1. BCC Cluster Development Initiatives.
Apparel Leather and Footwear
Jewelry
Software and IT
Creative Industries
Tourism
Cosmetics
Graphic design
Gastronomy
20152012 2013 2014
Music
Dairy
Health
Electric Energy
13 IDC
Our IDC is an open and inclusive concept.•Mechanism to make better companies and communities.•Companies should be part of the solution
Companies
Academia
Government, association
and institutions
2500 actors participating
Efficient Use of Resources Programs
2. Redefining productivity in the value chain
Suppliers Development Programs
Relationship between the succes in business and success in the community
3. Reconceiving need, products and customers
Shared value requires innovation
We are developing methodologies for innovation, to help
companies take advantage of social and environmental
opportunities
BCC help creates culture around new purpose for companies?
.
3. Created Shared Value Prize
1. Promoted shared value events
2. Designed a training program for consultants
The First Shared Value Prize
Winner of the first Shared Value Prize:
Davivienda Bank with the initiative Daviplata
• Daviplata is a financial service offered to transfer money through a mobile phone without having savings or current accounts.
• It was designed to transfer subsidies to low income communities. • In 2013, more than 45 millions of transactions were made through Daviplata.
Participants: companies with ongoing initiatives, with proven investments and benefits.
The Selection Criteria
53 initiatives were presented
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