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Media relations presentation for the Canadian Council for the Advancement of Education's (CCAE) 2008 Summer Institute for New Professionals to Advancement. Covers the one question every reporter will ask and the two things every reporter wants. Also includes bad pitches to the press, good pitches, how to pitch like a pro and case studies from Mohawk College.
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CCAE 2008 Summer Institute for New Professionals to Advancement Aug. 14, 2008
If we teach it in the classroom, we can talk about it with the media and in our community.
Minister in a media scrum
BIEN program coordinator
CARE for Nurses Exec. Dir.
Hamilton Spectator story May 15, 2008
Hamilton Spectator editorial May 16, 2008
3rd party validation
Mohawk’ online employee newsletter
May 15, 2008
Links to streaming video on Ministry website.
Internal communications reinforced what faculty, support and admin staff read in the newspaper.
Mohawk as an economic catalyst
Hamilton Spectator May 20, 2008
Hamilton Spectator Nov. 26, 2007
Hamilton Spectator Dec. 8, 2007
Mohawk as an economic catalyst
Hamilton Spectator April 17, 2008
Hamilton Spectator May 15, 2008
Celebrating outstanding students and alumni
Hamilton Spectator June 23, 2007Hamilton Spectator April 3, 2007
Hamilton Spectator Feb. 23, 2008
Mohawk as a solution for community renewal
Hamilton Spectator Nov. 21, 2007
Mohawk as a solution for other communities
Hamilton Spectator Feb. 23, 2008
Mohawk as a community builder
Hamilton Spectator March 10, 2008
Hamilton Spectator March 10, 2008 Hamilton Spectator Dec. 10, 2007
…never ever again pitch a grip and grin, sod turning or ribbon cutting to the press.
…to always pitch community-focused and people-centred stories to the press.
Jay RobbDirector, Media Relations and Community Projects Mohawk College 905.575.1212 ext. 3965 jay.robb@mohawkcollege.ca
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