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#SMWCityB2B
*http://www.linkedin.com/in/andrewjhscott
http://twitter.com/techtranslated
http://twitter.com/digitalmktgfs
*#SMWCityB2B
*
*Sort of.
#SMWCityB2B
*
*We want what b2c offers
*Reach, community, recommendation
*But we’re b2b
*And we’re regulated
*But actually it’s all People to People
#SMWCityB2B
*
Professional
*broadcast
*Eg @bondvigilantes
Personal
*Social
*Interactive
*Eg @mandggarden
#SMWCityB2B
*
Non-core events Champion led
#SMWCityB2B
*
*5+ years of blogging
*Built around a champion
*Moderated
#SMWCityB2B
*
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8/1/2011
9/1/2011
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12/1/2011
1/1/2012
2/1/2012
3/1/2012
4/1/2012
5/1/2012
6/1/2012
7/1/2012
8/1/2012
9/1/2012
@bondvigilantes followers
Followers
#SMWCityB2B
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*Multi lingual – blog & email
*Wordpress Multi site
*Twitter - English
#SMWCityB2B
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