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This is an updated version of the step-by-step guide geared toward insurance professionals. This presentation has insight and tips on optimizing your LinkedIn profile to best showcase yourself professionally and maintain company branding across the board.
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LinkedIn more than a resume.
+
+
What is it? Social Network with 277+ Million users world-wide
It’s the highest lead generating site. Period.
277% more effective for lead generation than Facebook & Twitter.
But LinkedIn is kind of like a trade show; you don’t overshare.
Guide: LinkedIn
HOW? Be transparent.
Be inclusive.
Be authentic.
Be client-driven.
Step into the circle of trust.
People do business with people they know, like and trust.
WHY? People are not just demographics anymore. Kids today know their way around
iPads, iPhones and pretty much every tech-related gadget you can imagine.
Tomorrow’s consumers are today’s digital prodigies.
Millennial’s outnumber boomers. [Insurance Tech] They wield $350B in direct
spending power. And at least 96% have joined a social media networking site. They
think for themselves (except hipsters who ironically hate and/or like depending on
how cool they think it may/may not be.) They only care what their friends think and
do. Meet them on their turf.
creating & optimizing your profile LinkedIn Become a 7 on LinkedIn What does this even mean? LinkedIn rates profiles on a scale of 1-7 (7 being the highest)
The algorithm is pretty complicated, but they look at a few things:
(1) How many connections do you have? (e.g.: The average person has 250 connections; having more or less will
affect your connectivity rating.)
(2) Do you have a profile picture? (e.g.: or is it an avatar?)
(3) How many searches do you complete a month? (e.g.: do you search regularly?)
(4) How many times are you logging in? (e.g.: do you sign in once a month or several times a day?)
(5) Do you have three (3) past positions listed? (e.g.: have you filled out your profile in its entirety?)
(6) Are you sharing & engaging on LinkedIn? (e.g.: through groups , status updates or messages?)
creating & optimizing your profile LinkedIn
http://www.linkedin.com
Once you sign up, check your email for a
confirmation from LinkedIn. Click & go to
the site.
creating & optimizing your profile LinkedIn
First, edit your profile.
Tip: Have your resume
handy to copy & paste
descriptions.
creating & optimizing your profile LinkedIn
Click the “edit” link.
Add full name & photo.
Personalize your headline.
Fill out all FIVE (5) sections;
and relevant sub-sections.
Sections:
Background
Recommendations
Connections
Groups
Following
Sub-Sections:
Summary
Experience
Skills/Expertise
Education
Certificates etc.
creating & optimizing your profile LinkedIn
Fill out the summary. This is an opportunity
to showcase the “big” picture of who you are: work
experience, volunteerism, community involvement
& extracurricular activity (but not what you ate for
Supper last night or a bad date you recently went
on.)
At any time, one each section
(Summary, Experience,
Education etc., you can edit!)
creating & optimizing your profile LinkedIn
Fill out your experience by using the “+ Add a
position”. This means any jobs or skills relative to
the industry you currently work within. It’s best to
showcase the last three (3) positions rather than
filling out 5-10-15 + years of jobs.
Tip: Be as specific as you want. The more rich your
profile is with “keywords” relative to your industry,
the higher the SEO value.
SEO (search engine optimization) – basically, how
easily you are to find.
creating & optimizing your profile LinkedIn
Fill out your education. This includes any
Relevant school (e.g.: Insurance Institute of Canada
etc.)
creating & optimizing your profile LinkedIn
Ask for recommendations. People do business with
people they know, like and trust. Also, when they
have a good reputation within their respective
industry Or community.
Only 14% of people trust advertisements, but 78%
trust the recommendations of other consumers.
creating & optimizing your profile LinkedIn
Get endorsed for skills & expertise!
What if someone endorses me for a skill they
wouldn’t have direct knowledge of?
Click edit at the top of
your profile. Then scroll
to the Endorsement area.
Click “edit” again and
then “Manage
Endorsements” – this is
where you can edit who
endorses you.
creating & optimizing your profile LinkedIn
Get your vanity URL.
Go to accounts & Settings.
Choose Privacy & Settings
creating & optimizing your profile LinkedIn
Get your vanity URL.
Go to accounts & Settings.
Choose Privacy & Settings
Next screen, choose Edit your public profile
Type in your name
e.g.: www.linkedin.com/in/katmacaulay
creating & optimizing your profile LinkedIn
EDITING SETTINGS
If privacy is important to you, please follow
the next few slides to select privacy settings
appropriate to your needs.
creating & optimizing your profile LinkedIn
• Go to accounts & Settings.
• Choose Privacy & Settings.
• Click “select who can see connections..”
• Choose either “only you” or “connections”
***People will always be able to see shared connections
Edit who can see your connections.
creating & optimizing your profile LinkedIn
If privacy is important
to you, please follow
the next few slides to
select privacy settings
appropriate to your
needs.
Click edit profile. It will
take you to a page
where you can check
off what information
you want made
available to the public
EDIT YOUR PUBLIC PROFILE
creating & optimizing your profile LinkedIn
MANAGE WHO YOU ARE BLOCKING
As with any social media
site, there are inevitably
spammers and individuals
whom you may not want to
connect with. LinkedIn
offers an option to block or
report an abusive user.
You can also manage who
you are blocking by going
to privacy & settings, then
clicking on “manage who
you are blocking.”
creating & optimizing your profile LinkedIn
EDIT COMMUNICATIONS
creating & optimizing your profile LinkedIn
Edit how many email notifications you get.
creating & optimizing your profile LinkedIn
Want to edit your job title but don’t
want to broadcast to everyone?
Easy.
You can turn off your broadcast settings
from your privacy tab (highlighted.) Hover
over your picture and click on privacy &
settings. Then click on Turn on/off activity
broadcasts.
creating & optimizing your profile LinkedIn
If you have Twitter, you can also link it to
your profile.
creating & optimizing your profile LinkedIn
Once your profile is filled out, LinkedIn will prompt
for other ways to optimize it. Click “Improve Profile”
and they walk you through other profile additions.
You can see how your profile is stacking up on the
right side of the screen, by “profile strength”
creating & optimizing your profile LinkedIn
SHARING INFORMATION via status updates
• Visit the “Home” page
• Copy/Paste URLS
• Attach PDFs, JPEG or PNG
• Share your comment/remarks to spark
conversations.
What should I share? Are there new laws? Policies that will affect
clients? Potential clients? Businesses? Public?
Traditionally, LinkedIn is a professional site so
the expectation is that whatever you are
sharing links back to professionals.
creating & optimizing your profile LinkedIn
ADDING CONNECTIONS
When adding a connection, you can
use advanced search. When you click
“connect” it will take you to the page
shown. To protect the integrity of
LinkedIn as a strictly professional site,
it’s really important to actually know the
person you want to connect with.
Additionally, it’s a must to change up
the message. Yes. LinkedIn
conveniently populates it for you, but
it’s much nicer to personalize it!
creating & optimizing your profile LinkedIn
CONTACTS
As you start growing your connections, it can
become overwhelming. To search for contacts,
hover over network and click contacts. From
there you can filter based on certain criteria.
creating & optimizing your profile LinkedIn
WHO HAS VIEWED YOUR PROFILE?
Remember that if you’ve chosen to
be completely anonymous you will
not have the ability to see who
viewed your profile unless you’ve got
a premium version.
creating & optimizing your profile LinkedIn
PULSE
The Pulse tab
shows you articles
and information you
may be interested
in.
Within the Pulse tab
you can follow
influencers like
Richard Branson,
Bill Gates, Barack
Obama and other
individuals who
share their
expertise.
creating & optimizing your profile LinkedIn
GROUPS
One of the greatest features of LinkedIn
is the ability to join any number of
groups relative to your interests.
Currently, there are over one million
groups on LinkedIn; everything from
industry specific to role specific.
When you join a group, make sure you
add value to the conversations. Share
information relevant to the group and
chime in on conversations where you
can offer valuable input.
creating & optimizing your profile LinkedIn
GROUPS
You can join/leave group by clicking on
top right member button. You can view
member list by clicking on number of
members.
creating & optimizing your profile LinkedIn
more conversations; more listening.
RECAP:
more conversations; more listening.
Sign up for LinkedIn. If you need help, ask Kat.
more conversations; more listening. Give clients the opportunity to be as proud of the company as you are.
Complete your profile
in its entirety. Whatever the account, make sure you add a photo (yes, having a photo is important; people are
SEVEN times more likely to check out your profile if you have a photo!) and fill out each field (skills,
experience, education.) Aim to become a LinkedIn “All-star.”
more conversations; more listening. Give clients the opportunity to be as proud of the company as you are.
Spend ten minutes a
day on LinkedIn. This means looking for new contacts, clients, updating your profile, sharing industry and business
news/information. Look at what others are doing online; share & engage.
more conversations; more listening. Give clients the opportunity to be as proud of the company as you are.
Share relevant content
in your network. Think about it, most people are using LinkedIn for professional reasons: connect, stay up-to-
speed on industry news & dialogue. Only share information that is business/industry relevant –
this is not the place for a status update on what you ate for breakfast (that’s Twitter.)
more conversations; more listening. Give clients the opportunity to be as proud of the company as you are.
Aim to be visible &
valuable. Look to answer questions posed on discussion pages. E.g.: our company is looking to switch
providers, does anyone have recommendations? Engage, share information, build your
reputation, establish yourself as an expert and become a credible source on your industry.
more conversations; more listening. LinkedIn
NEED HELP? E: kmacaulay@rogersinsurance.ca
https://www.facebook.com/rogersinsuranceltd
https://twitter.com/expertbrokers http://www.linkedin.com/company/rogers-insurance
https://www.youtube.com/expertbrokers
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