How to Build Trust with Video

Webinar Hosted by:

Lorne Litowitz

Agenda•What the online video process looks like

•How to build trust with video

•How to reach the younger generation

•What to budget for

•Effective video styles and content strategies

Video Strategy Process

•Step 1 - Scope and Design

•Step 2 – Production and Post

•Step 3 – Launch and Optimize

# 1 - Scope and Design

• Setting goals for video – purpose, uses

• What type of video? Short form vs long form, entertaining, interactive/multi-clip?

• Deciding style, location, creating timeline

• Scripting – establish your audience and speak to them in language natural to that relationship

• Talent - establish your audience and choose someone who will resonate with that persona

Scripting Tips

• Authentic, natural speak, re-create your real-life conversations

• Give value, get to the point, boil down the message

• Translate a 3 Min conversation off-line into 1 Min online

• 140 – 190 words can be spoken per minute. Copy and paste any script into Word and do a word count.

• Make sure the script has a Call to Action!

# 2 - Production and Post

• Lights, camera, action!

• Going off script – good stuff percolates on set. Don’t be afraid to mix it up

• Hit all the marks – adequate audio and lighting to match the message and delivery

• Gear and the people involved – who do you need on set, more importantly who do you NOT need

Post-Production

•Compile all your assets (still pics, logos,) and mockup the design

•Don’t be scared to show people your edits

•View it through your audience’s eyes

• iMovie works for do-it yourself

#3 – Launch and Optimize

• Make an image with a big video play button

• Placement – don’t bury it! Put it on your home page and give it solid real estate

• Promotion – get the word out!

• Time the launch of video with other marketing initiatives

Video and Social Media

• “In-Bound Marketing” – drive traffic and eyeballs back to your website

• Use video as pure blog content (no text) OR insert video to supplement a text based blog

• Add video to your social media updates

• Tweet out links to your video/video blog

How to Build Trust with Video

46% of consumers are more likely to consider a product or service after seeing

an online video

How to Build Trust with Video

• Video answers questions in a personal way

Easily understood verbally and visually

• Create interesting, valuable and compelling content

Tailor for respective audiences

• Break down video into levels of audience expertise

New investor to expert investor

How to Reach the Younger Gen

•Mobile mobile mobile!

•Create short, engaging videos

Be edgy or funny

Include visual data: Infographics

• Educate, don’t sell

How to Reach the Younger Gen

Rules for Mobile design

•Design for:• fat fingers•Local •big calls to action•content chunking•simple navigation

Costs to Budget For• $800 - $100,000+

•Set a % of marketing budget for video

• Quality and style of video

• What dictates costs? Length of shoot Location Props Gear Editing requirements

Video Styles & Content Strategy

Hosted Explainer

Video

Animated Video

Motion Graphic

Video

Interactive Video

Hosted Explainer Video

• Real, live person talking to the camera

• Speaking about/demonstrating your

organization’s message

• Authentic, passionate, engaging and influential

host

Animated Video

• Cartoon or Whiteboard animation

• Characters resonate with viewers – funny

and truthful

• Useful for increasing brand awareness

Motion Graphic Video

• Uses a number of graphic combinations -

Versatile production

• Tells the story of a product/service in an

explanatory video

• Can be used in B2B or B2C promotion

Interactive Video• The next evolution in online video

• “Choose your own adventure” style

navigation

• Highly engaging viewer experience

About HuStream VideoWe produce videos that greatly increase viewer

engagement and differentiates you from the competition.

We help you create truly engaging and successful online video strategies.

We are Video with Benefits.

Thank you!

Ready to get started?Let’s go…

www.hustream.com

lorne@hustream.com

1-877-717-5807