Global Capital Roundtable VCs & the US Market SUMMARY SLIDES

How to Take Advantage of the US Market

And Why You Should Care

A Summary of the Presentation

Milan, Italy

January 25, 2011

JAMES C. ROBERTS III

Co-hosted by dpixel & Global Capital Law Group PC

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TopicsI. Introduction

II. Getting There

– States of Incorporation

– Agreement ―Pointers‖

III. The Venture Market

– Trends

– What’s Getting Funded

– Lean Startups & MVP

IV. If You Are Not Going . . .

– Resources

– Mindshare

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Introduction:

Proposed Topics for Future Sessions.

• LOIs, Term Sheets & Preliminary Discussions

• Pitch Decks

• Now that you have the money: Product development plans.

• The Startup Package: The 1st 300 days (financial, legal, HR, insurance, marketing,

sales & product/service development plans)

• ―Lean Startup‖ Movement and best practices (―MVP‖ development)

• Licenses and other agreements

• Employment agreements

• Building your management team

• Italian resources: IBAN, AIFI, Provincial & Federal monies

• Getting known in the relevant markets

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Introduction.

• Reasons to be in and not to be in the US.

• The Mindshare Rule: People can do business

with you only if they know you exist.

• Create actionable plans: 180-day Plan & 300-

day Plan

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Part II. Getting There.

Reporter: “Mr. Lennon, how did you find America?”

John Lennon: “Got to Iceland and sort of turned left.”

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Part II. Getting There—Discussion

Points.• How Setting up the legal entity differs from Italy.

• Choice of State: Why & why not Delaware?

• Types & Purposes of various legal entities.

• C Corps. V. LLCs.

• The incorporation process.

• Responsibilities of Directors.

• Agreement pointers

• Types of Agreements

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Types of Legal Entities.

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Part III. The US Venture Market—

Discussion Points.

• Size is shrinking.

• Specialized funds v. ―Super‖ Angels.

• The ―Lean Startup Movement‖ & the MVP:

―Minimally Viable Product.‖

• 6 months & $250K.

• What VCs Seek.

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Part IV. The US Market (without

leaving home)—Discussion Points

• Remember the rule: People cannot do business with you if they do not know that you exist.

• What’s the story you need to tell and why? (What are you trying to accomplish?)

• To whom do you need to tell it?

• What do those people like to hear & want to hear?

• Italian startups as 1st Class.

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Thank You.

James C. Roberts III, Esq.

GLOBAL CAPITAL LAW GROUP PC

GLOBAL CAPITAL STRATEGIC GROUP

jcr@globalcaplaw.com

www.globalcaplaw.com

www.globalcapstrat.com

Copyright 2011, Global Capital Law Group PC. All rights reserved.