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This is a summary of slides I presented at a roundtable in Milano in January 2011 to discuss the US market.
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How to Take Advantage of the US Market
And Why You Should Care
A Summary of the Presentation
Milan, Italy
January 25, 2011
JAMES C. ROBERTS III
Co-hosted by dpixel & Global Capital Law Group PC
GLOBALCAPITAL
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TopicsI. Introduction
II. Getting There
– States of Incorporation
– Agreement ―Pointers‖
III. The Venture Market
– Trends
– What’s Getting Funded
– Lean Startups & MVP
IV. If You Are Not Going . . .
– Resources
– Mindshare
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Introduction:
Proposed Topics for Future Sessions.
• LOIs, Term Sheets & Preliminary Discussions
• Pitch Decks
• Now that you have the money: Product development plans.
• The Startup Package: The 1st 300 days (financial, legal, HR, insurance, marketing,
sales & product/service development plans)
• ―Lean Startup‖ Movement and best practices (―MVP‖ development)
• Licenses and other agreements
• Employment agreements
• Building your management team
• Italian resources: IBAN, AIFI, Provincial & Federal monies
• Getting known in the relevant markets
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Introduction.
• Reasons to be in and not to be in the US.
• The Mindshare Rule: People can do business
with you only if they know you exist.
• Create actionable plans: 180-day Plan & 300-
day Plan
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Part II. Getting There.
Reporter: “Mr. Lennon, how did you find America?”
John Lennon: “Got to Iceland and sort of turned left.”
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Part II. Getting There—Discussion
Points.• How Setting up the legal entity differs from Italy.
• Choice of State: Why & why not Delaware?
• Types & Purposes of various legal entities.
• C Corps. V. LLCs.
• The incorporation process.
• Responsibilities of Directors.
• Agreement pointers
• Types of Agreements
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Types of Legal Entities.
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Part III. The US Venture Market—
Discussion Points.
• Size is shrinking.
• Specialized funds v. ―Super‖ Angels.
• The ―Lean Startup Movement‖ & the MVP:
―Minimally Viable Product.‖
• 6 months & $250K.
• What VCs Seek.
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Part IV. The US Market (without
leaving home)—Discussion Points
• Remember the rule: People cannot do business with you if they do not know that you exist.
• What’s the story you need to tell and why? (What are you trying to accomplish?)
• To whom do you need to tell it?
• What do those people like to hear & want to hear?
• Italian startups as 1st Class.
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Thank You.
James C. Roberts III, Esq.
GLOBAL CAPITAL LAW GROUP PC
GLOBAL CAPITAL STRATEGIC GROUP
www.globalcaplaw.com
www.globalcapstrat.com
Copyright 2011, Global Capital Law Group PC. All rights reserved.
