factors affecting pricing policy

PRESENTED BY : POORNIMA S NABEELA MOHAMMADI PRAJWAL R MOHAN A

PRODUCT PRICING CAN SPELL DIFFERENCE BETWEEN SUCCESS AND FAILURE

KEY FINDINGS FOR FAILURE OF PRICING DECISION

• Marketers assess the marketing climate inadequately market climate :- describes the behavior of a market price at particular time the price may be moving up know as long direction or it may be falling in the short direction it may be moving vigorously or gently on the other hand the price may not be moving very much at -all it is zig-zagging around and getting nowhere• The wrong group was targeted marketers should identify a particular segment of people to whom product should be produced

A weak positioning strategy was used before producing a particular product , marketers should to identify number of competitors present in the existing market , what is there share in market there are some methods for developing positioning strategy by using brand positioning strategyProduct positioning strategyCompetitive pricing strategyCompetitive positioning strategy Alternatives to marketing consulting firms

• Poor implementation of the marketing plan in the real world some times marketers try to implement plan without proper

survey being conducted as a result product may a competitive price but fail to sustain in a market

• the AD campaign generated an insufficient level of awareness

some advertisement fail to reach a customers

• For example coke sugar free

Apple's premium pricing strategy Apple is well known for pricing strategies that

keep its product expensive Apple's CEO stated “we never had an objective

to sell a low cost phone. Our primary objective is to sell a great phone and provide a great experience.

Strategy for Apple had four pillars :

Offer a small number of products Focus on the high end Give priority to profits over market share Create a halo effect that makes people starve

for new Apple products .

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