Beginners: Kick-Starting Your Social Media

Kick Starting Your Social Media

Laura Gallagher The Creative Company, Inc.

1989

2012

Our System

Our Channels

Our Channels

Case Study

FMM: Twitter

FMM: Facebook

Why Should I Care?

Key Social Media Guidelines

•  The  Golden  Rule  Applies  •  Like  any  good  rela6onship,  this  will  require  your  6me,  energy  and  solid  effort  –  24/7/365  

•  Use  scheduling  tools  such  as  HootSuite,  Sprinkler  or  Sprout    

•  Build  quality  rela6onships  member-­‐to-­‐member  and  encourage  each  other  in  this  space  

•  Don’t  flood  your  audience  with  posts  

The Golden Rule Applies “Do unto others as you would have them do unto you”

Use Your Tools •  HootSuite,  Sprinkler,  Facebook  Schedule  tool  •  Biggest  Perk  of  Tools:  They  allow  tracking!    •  Remember:  Don’t  always  rely  on  these  tools.  Genuine  

interac6on  cannot  be  scheduled.    

•  Watch  your  auto-­‐post  seVngs.  It's  easy  to  forget,  for  example,  that  you  set  up  a  post  15  minutes  a[er  you  just  posted  something.      

Use Your Tools Companies that auto-publish have a 50% increase in leads

Use Your Tools

Don’t Flood the Audience

Quality Relationships

Quality Relationships Southwest Airlines

@Southwestair

24/7/365

Connecting the Dots

Key Take-Aways •  Remember  that  not  everything  has  to  be  shared  as  it’s  happening.  

•  Connect  with  your  community…  and  beyond!  

•  Expect  to  always  be  on  call  –  social  media  interac6ons  don’t  stop  a[er  5  p.m.!    

•  Allow  yourself  a  break  from  the  social  world  to  avoid  geVng  sloppy.  

•  Learn  from  other  companies,  brands  or  people.      

Connect with Us! Facebook

www.facebook.com/thecreativecompany

Twitter www.twitter.com/creativecompany

LinkedIn

www.linkedin.com/in/gallagherlaura

Email Laura@thecreativecompany.com