ZazzlE

WWW.ZAZZLE.COM

Agustinus P Widodo / Indonesia Bernice / SingaporeMahesh Kumar / IndiaSerdar Temiz / Turkey

DIAGNOSIS

A new and great Disruptive Business Models Has passed the adoption chasm on the Technology

Adoption Life Cycle (TALC)

Volume Operation Model TAM – All Internet user TAD – college/student Internet user (18 – 24 years)

Facing marketing issues in brand awareness and as a revenue source

Technology AdoptionLife Cycle

Source: Geoffrey A. Moore (2002), Crossing the Chasm

DECISION

Partnership with other B2C focus companies which have different customer interest based but have similar target customer.

Zazzle

Games

Social Network

Sports

18 – 24 years old

ANALYSIS

Partner gives Partner gets

Promote Zazzle among its user base / give better visibility & increases site traffic to Zazzle

Get 7 – 17% fee + royalty for every purchase & access to other merchandise from partners at reduced prices

Reputation & network of partners / affiliates of this community

Specific design / brands targeting the participants of this community thereby creating stronger links among its members.

New distribution channels Leverage on Zazzle’s partnership with Facebook & MySpace (through advertisements for instance)

ANALYSIS CONT.

Bowling AlleyEvent

Organizer

Music’s, Sports’, Party’s Event Studen

t

Sports, Games, News

Artist Social

Network, Art, Music

Student

Social Network,

Music

Family

Sports, Pets, News

Event Organize

r

Clean Tech, Business, Politics

REALITY TESTRisks Mitigation Contingency Plan

•Student bodies unreceptive to partner with us

•Tie up with universities and colleges on a top-down approach

•Attend more student oriented events to publicize Zazzle•get into the student newsletters

• Barrier to publicity • Option of publicizing Zazzle logo on the product line

• Set up booths & temporary “spaces” in events – traditional marketing

• Decrease in revenue through various frills offered

• Have partner specific revenue sharing agreement on a long term basis based on numbers / targets

• Have a uniform structure dividing partners into different tiers / levels.