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www.ZazzlE.com. Agustinus P Widodo / Indonesia Bernice / Singapore Mahesh Kumar / India Serdar Temiz / Turkey. Diagnosis. A new and great Disruptive Business Models Has passed the adoption chasm on the Technology Adoption Life Cycle (TALC) Volume Operation Model - PowerPoint PPT Presentation
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WWW.ZAZZLE.COM
Agustinus P Widodo / Indonesia Bernice / SingaporeMahesh Kumar / IndiaSerdar Temiz / Turkey
DIAGNOSIS
A new and great Disruptive Business Models Has passed the adoption chasm on the Technology
Adoption Life Cycle (TALC)
Volume Operation Model TAM – All Internet user TAD – college/student Internet user (18 – 24 years)
Facing marketing issues in brand awareness and as a revenue source
Technology AdoptionLife Cycle
Source: Geoffrey A. Moore (2002), Crossing the Chasm
DECISION
Partnership with other B2C focus companies which have different customer interest based but have similar target customer.
Zazzle
Games
Social Network
Sports
18 – 24 years old
ANALYSIS
Partner gives Partner gets
Promote Zazzle among its user base / give better visibility & increases site traffic to Zazzle
Get 7 – 17% fee + royalty for every purchase & access to other merchandise from partners at reduced prices
Reputation & network of partners / affiliates of this community
Specific design / brands targeting the participants of this community thereby creating stronger links among its members.
New distribution channels Leverage on Zazzle’s partnership with Facebook & MySpace (through advertisements for instance)
ANALYSIS CONT.
Bowling AlleyEvent
Organizer
Music’s, Sports’, Party’s Event Studen
t
Sports, Games, News
Artist Social
Network, Art, Music
Student
Social Network,
Music
Family
Sports, Pets, News
Event Organize
r
Clean Tech, Business, Politics
REALITY TESTRisks Mitigation Contingency Plan
•Student bodies unreceptive to partner with us
•Tie up with universities and colleges on a top-down approach
•Attend more student oriented events to publicize Zazzle•get into the student newsletters
• Barrier to publicity • Option of publicizing Zazzle logo on the product line
• Set up booths & temporary “spaces” in events – traditional marketing
• Decrease in revenue through various frills offered
• Have partner specific revenue sharing agreement on a long term basis based on numbers / targets
• Have a uniform structure dividing partners into different tiers / levels.