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European Content for the Global NetworksEuropean Content for the Global NetworksEuropean Content for the Global NetworksEuropean Content for the Global Networks
Content in the EU: economic and Content in the EU: economic and social implicationssocial implications
INFO2000 what impact ?INFO2000 what impact ?
The year 2000 and beyondThe year 2000 and beyond
AgendaAgenda
The EU view on the Information SocietyThe EU view on the Information SocietyThe EU view on the Information SocietyThe EU view on the Information Society
“The key to the future of our Continent is in the hands of hi-tech, knowledge-based industries, at the cutting edge of research.”
“Just think of the Internet. It can change the whole organisation of production, reducing stocks and creating virtual products.”
“Modern economies are increasingly knowledge-based, and this is an area where we have a competitive advantage at world level”
The Prodi Commission
Romano Prodi, European Parliament, 1999Romano Prodi, European Parliament, 1999
The emerging Information SocietyThe emerging Information SocietyThe emerging Information SocietyThe emerging Information Society
Which would you Which would you choose?choose?
Cost (US$) Time
Air mail 7.40 5 days
Courier 26.25 24 hours
Fax 28.83 31 minutes
E-mail 0.095 2 minutes
Source: Northern River Ventures, quoted in ITU “Challenges to the Network: Telecoms and the Internet”, 1997
From “either”… “or” to “and”… “and”
Bertelsmann Multimedia
Bertelsmann Multimedia
Technical infrastructureTechnical infrastructure
Content creationContent creationand ownershipand ownership
Marketing and service capabilitiesMarketing and service capabilities
Advantages forAdvantages fortechnology-driven companiestechnology-driven companies
Advantages forAdvantages forcontent-driven companiescontent-driven companies
1995 2005
Shift in Importance of Success Factors in the Multimedia MarketShift in Importance of Success Factors in the Multimedia MarketShift in Importance of Success Factors in the Multimedia MarketShift in Importance of Success Factors in the Multimedia Market
The Economic ChallengeThe Economic ChallengeThe Economic ChallengeThe Economic Challenge
Sheer size €376 billion - or 5% of the EU GDP 4 million employees
Growth rate Can be up to 20% per year Job creation engine: up to 1 million new jobs by
2005
Indirect effects driver and tradable good in e-commerce pushes ICT goods and services demand
What is the economic weight of content ?
The Social ImplicationsThe Social ImplicationsThe Social ImplicationsThe Social Implications
Skills New needs for content creation Improving workers employability
Culture An underexploited asset
Language diversity Equal access to the Information Society Export opportunities
Wider implications Healthcare, elderly, environment Enlargement
Content fulfils important social functions
The marketplaceThe marketplaceThe marketplaceThe marketplace
Demand side: Internet users
275 million (February 2000, NUA, IE) Mobile Telephony
120 million mobile subscribers in the EU
Supply side, changing structures: Convergence Mergers and take-overs
A turbulent marketplace
Europe versus USEurope versus USEurope versus USEurope versus US
Infrastructure: Europe’s multimedia structure lags behind, but Europe leads in mobile communicationTelecommunication costs: 5 times higher in EU than in US (source: Forrester
Research, quoted by NUA internet services) Content:Europe leads in professional information, but lags in entertainment
Users:Europe as a whole lags, but some European countries do very well
Europe versus USEurope versus USEurope versus USEurope versus US
Rich content baseRich content basepublic sector informationpublic sector information
World ranking playersWorld ranking playersLong publishing traditionLong publishing traditionChances in linguistic and cultural Chances in linguistic and cultural customisationcustomisation
but:but:Lagging in electronic publishingLagging in electronic publishing
Opportunities in Content
The Content IndustriesThe Content IndustriesThe Content IndustriesThe Content Industries
15%
52%
33%
Europe
Japan
USA
Are we losing this battle ?Are we losing this battle ?
Global market share : Electronic publishing
Global market share: print publishing
Catalysing the transformationCatalysing the transformationCatalysing the transformationCatalysing the transformation
Encouraging Encouraging ExperimentationExperimentation
Technology
Content
Research
TelematicsApplications
Development Validation Implementation
TENTelecom
INFO2000Scribe toScreen
Media IIaudiovisual
InformationTechnology
MLIS
AdvancedCommunication
Services
F P 51998-2002
Growing emphasis on content
Research networkingResearch networking
Future & emerging technologies
Essential technologies& infrastructure
Multimediacontent & tools
New methods of working & Electronic Commerce
Essential technologies& infrastructure
Systems & Services for the citizen
Independent and interdependent
The IST ProgrammeThe IST ProgrammeThe IST ProgrammeThe IST Programme
INFO2000: Operational ImpactINFO2000: Operational ImpactINFO2000: Operational ImpactINFO2000: Operational Impact
Multimedia Projects: More than 50% have indicated that they have
created jobs as a direct or indirect result of their respective projects
Job creation ranges from 0.5 to 15 persons per project, and up to 45 person years
Public Sector Information projects Projects under way: 50% of the projects claim they
will generate jobs
Job creation
How is INFO2000 perceived ?How is INFO2000 perceived ?How is INFO2000 perceived ?How is INFO2000 perceived ?
Usefulness of the project support from the INFO2000 programme
7
4
4
8
1
5
14
5
3
0
0
0
0 5 10 15 20 25
Extremely useful
Very useful
Useful
Somewhat useful
Not at all useful
Do not know
#projects
Definition Implementation
Multimedia Projects Survey
INFO2000: from scribe to screenINFO2000: from scribe to screenINFO2000: from scribe to screenINFO2000: from scribe to screen
Strategic Studies: Strategic Developments for the European Publishing
Industry towards the Year 2000 (1996) Content and Commerce Driven Strategies in Global
Networks (1998)
Green Paper on Public Sector Information: Improving access to information throughout Europe Facilitating exploitation of public sector content
resources
Strategic Impact:
Green Paper published Green Paper published 20 January 199920 January 1999
Events throughout EuropeEvents throughout Europe
Discussions with various institutionsDiscussions with various institutions
Numerous repliesNumerous replies
European Content for the Global NetworksEuropean Content for the Global NetworksEuropean Content for the Global NetworksEuropean Content for the Global Networks
CONDRINET Study
INFO2000 Mid-term evaluation “It is essential to instill a great sense of urgency and to
give priority to initiatives that increase the pace of market development and penetration”
Informal consultation round with industry “Having the content is a huge comparative advantage”
“Who will be able to capture the value of the customer relationships?”
“The window of opportunity is still open for new entrants”
A continued dialogue with the real world
Proposal follow-on INFO2000/MLISProposal follow-on INFO2000/MLISProposal follow-on INFO2000/MLISProposal follow-on INFO2000/MLIS
Supporting Europe wide investments: Access to capital for Internet start-ups
Expanding the information supply: Exploitation of Public Sector Information
Tailoring Information Content: Linguistic and Cultural customisation
Support Measures
Three Action lines
Applying / Tailoring available technology
Access to CapitalAccess to CapitalAccess to CapitalAccess to Capital
“Europe’s great weakness in the communications revolution has been a lack
of bright young entrepreneurs and of venture capitalists to back them. The best
way for Europe to exploit its lead is to start thinking of schools and universities as breeding-grounds not of more jobless youths but of new business start-ups”
The Economist, October 23, 1999The Economist, October 23, 1999
Access to capitalAccess to capitalAccess to capitalAccess to capital
Non-mature risk culture in Europe Assets based Severed links between industry and university Problems for start-ups
Great regional differences in the EU No cross-border fertilisation For each 1€ of high-tech investment in the EU
14€ are invested in the US
The problem
Digital content is central to the Information
Society development
Public sector information is a prime
content resource: huge opportunities
Barriers at European level prevent improved access and better exploitation
Exploitation of public sector informationExploitation of public sector informationExploitation of public sector informationExploitation of public sector information
Government online: a real challenge for Europe
What’s at stake
Public Sector Information: extensive potential for Public Sector Information: extensive potential for exploitationexploitation
Public Sector Information: extensive potential for Public Sector Information: extensive potential for exploitationexploitation
Revenue electronic information EEA5 517 MECU
Company profiles24 %
Finance34 %
Other7 %
Further business
8 %Gvt/political information
15 %
STM6 %
Legal information
4 %
Travel, tourism
1 %
Patent information
1 %
Linguistic and cultural customisationLinguistic and cultural customisationLinguistic and cultural customisationLinguistic and cultural customisation
Towards a Barrier-free Information Society overcome exclusion factors
Internet is increasingly Multilingual 50% of online content in languages other than
English bi- and multi-lingual web sites becoming the
norm
E-commmerce provides instant access toGlobal Markets
business must speak the language of the customer
BackgroundBackground
Barriers and LossesBarriers and LossesBarriers and LossesBarriers and Losses
Findings of the European Study "ELUCIDATE" (Leonardo programme)
Perception of the business community
Preparatory actions for the year 2000Preparatory actions for the year 2000Preparatory actions for the year 2000Preparatory actions for the year 2000
Ensure political continuity
Enable focus on actual problems
Prepare ground for mainstream programme
Keep interest alive in the community
Rationale
• 10 MEUR in 2000
• call for proposals April 2000
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