YPulse Tween Mashup 2008: Marketing to Tweens w Parental Consent Plus Age Verification that Works

Marketing to Tweens with Parental ConsentPlus Age Verification that Works

Ypulse Tween MashupReaching Today’s Tweens with Technology

Panelists

Erin B. ReillyCo-Founder, Zoey’s Room, Platform Shoes Forumerin@zoeysroom.com

Joi PodgornyVice President of Interactive Development, Ludorumjoipodgorny@gmail.com

What is COPPA?

Protect children’s information with internal guidelines of storage and collection of data – Relates to marketing to children – Not predator protection

Verifiable parental consent

What are the Best Practices beyond COPPA?

What can we do beyond bare minimum?

More transparency to COPPA– Engage kids to understand why we do this

How to promote a culture of self-policing – among staff, among users

Let’s Talk

Thank You!

Contact Information

Erin B. ReillyCo-Founder, Zoey’s Room, Platform Shoes Forumerin@zoeysroom.com

Joi PodgornyVice President of Interactive Development, Ludorumjoipodgorny@gmail.com