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Marketing to Tweens with Parental ConsentPlus Age Verification that Works
Ypulse Tween MashupReaching Today’s Tweens with Technology
Panelists
Erin B. ReillyCo-Founder, Zoey’s Room, Platform Shoes [email protected]
Joi PodgornyVice President of Interactive Development, [email protected]
What is COPPA?
Protect children’s information with internal guidelines of storage and collection of data – Relates to marketing to children – Not predator protection
Verifiable parental consent
What are the Best Practices beyond COPPA?
What can we do beyond bare minimum?
More transparency to COPPA– Engage kids to understand why we do this
How to promote a culture of self-policing – among staff, among users
Let’s Talk
Thank You!
Contact Information
Erin B. ReillyCo-Founder, Zoey’s Room, Platform Shoes [email protected]
Joi PodgornyVice President of Interactive Development, [email protected]
