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YouTube and Virtual
Reality for Real Estate
www.juanitamcdowell.com/resources
virtual reality
Computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic equipment.
Meet Katie
Virtual is a Reality: Matterport and the VR movement
Why this technology is your friend in
2019?
Change in the consumer
mindset of today vs 10 years ago
Change in the economic balance
between baby boomers, Gen Y
& Millennials
Change in brain developmentand shorter
attention spans
VR is Quickly Becoming Mainstream
1http://www.businessinsider.com/goldman-sachs-vr-and-ar-market-size-and-segmentation-2016-4
Projected Market Size for VR/AR by 2025
VR actually causes a chemical reaction similar to the true emotions of actually being there
Studies by Stanford, MIT, and by research firms in Japan have shown that when someone is experiencing VR, their brain activity is almost identical to when that person was actually at the physical place.
The Real Estate Landscape is Changing
37%of homebuyers come from
the millenial generation
403%more inquiries from real
estate listings with
dynamic visual content
49%more qualified leads
come from 3D tours
Buyers are 60% more likely to email an agent and 95% more likely to call an agent
about a property listing they’ve seen on realestate.com.au that includes a 3D
Showcase.
(Source: Mixpanel Analytics, iOs app, last 30 days as of 19 May 2016)
Survey Results: Virtual Reality
76%
of real estate professionals either plan to or are already using VR to be
more competitive
Selecting the Right Headset
Google CardboardSamsung Gear VR Google Daydream● $39-$129 U.S.● Over 5 million headsets ● Requires Samsung S or Note
series phone● Great for listing preso’s &
open houses● Currently the best Mobile VR
experience
● $5 - $20 U.S.● Over 10 million headsets ● Works with most phones
○ Android & iOS● Very low entry barrier● Easy to brand & for
Promotional Giveaways● Experience is heavily
dependent on phone
● $79 U.S.● Daydream Compatible device
required● Supports WebVR
○ Internet connection required for WebVR
● Hand Controler● Close 2nd for best Mobile VR
experience
YouTube Agenda
•The Why
•The How
•RE YouTubers
•Equipment
Tip # 1Know Your Why
Wildcard
21
Tip # 2Go forth and conquer
Set-up a Channel
Register a Google account
www.youtube.com
Create a YouTube Cover
www.creatoracademy.youtube.com
Tip #3YouTube REALTORs®
> 10,000 Subscribers
139,000Subscribers
InterestingTopics
How to finally QUIT Your 9-5 job!
4 Book Recommendations
When’s the Best Time to Buy a Home
How to be a SUCCESSFUL Real Estate Agent
Door Knocking Guide: The 4 Most Important Things
Thumbnails Matter
Be sincere. Be authentic.
Tip #4TOPICS
Introduce Yourself
Testimonials
Real Estate Videos
Go Narrow and Deep Video Niche
High-end/Luxury
Condos/Townhomes
Property of the Week
Real Estate Videos - Education
• First Time Buyer Series
➢Get Ready to Talk to a LO – here’s what you
need
➢Interview a LO
➢What is in the contract you’ll sign?
Real Estate Videos
• Local Community Video Niche
➢Neighborhood Tours
➢Dog Parks
➢Museums
➢Restaurants
Real Estate Videos
• Local Community Video Niche
➢Interview a Business of the Week
➢Interview a Coach of the Week
➢What street am I on? (Giveaway)
Tip #5Essential Add-ons
Tripods
dji osmo
mobile 3
lighting
Toolkit
MODULE 3
Course Creation
Audio
Clips
Youtube.com/audiolibrary
www.pond5.com
Backgrounds
VideoProduction
www.productionhub.com
Local CollegesVideo Production
But I can’t edit!
www.Fiverr.com
Thank You
•Juanitamcdowell
• juanitamcdowell
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