YouTube and Virtual

Reality for Real Estate

www.juanitamcdowell.com/resources

virtual reality

Computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real way by a person using special electronic equipment.

Meet Katie

Virtual is a Reality: Matterport and the VR movement

Why this technology is your friend in

2019?

Change in the consumer

mindset of today vs 10 years ago

Change in the economic balance

between baby boomers, Gen Y

& Millennials

Change in brain developmentand shorter

attention spans

VR is Quickly Becoming Mainstream

1http://www.businessinsider.com/goldman-sachs-vr-and-ar-market-size-and-segmentation-2016-4

Projected Market Size for VR/AR by 2025

VR actually causes a chemical reaction similar to the true emotions of actually being there

Studies by Stanford, MIT, and by research firms in Japan have shown that when someone is experiencing VR, their brain activity is almost identical to when that person was actually at the physical place.

The Real Estate Landscape is Changing

37%of homebuyers come from

the millenial generation

403%more inquiries from real

estate listings with

dynamic visual content

49%more qualified leads

come from 3D tours

Buyers are 60% more likely to email an agent and 95% more likely to call an agent

about a property listing they’ve seen on realestate.com.au that includes a 3D

Showcase.

(Source: Mixpanel Analytics, iOs app, last 30 days as of 19 May 2016)

Survey Results: Virtual Reality

76%

of real estate professionals either plan to or are already using VR to be

more competitive

Selecting the Right Headset

Google CardboardSamsung Gear VR Google Daydream● $39-$129 U.S.● Over 5 million headsets ● Requires Samsung S or Note

series phone● Great for listing preso’s &

open houses● Currently the best Mobile VR

experience

● $5 - $20 U.S.● Over 10 million headsets ● Works with most phones

○ Android & iOS● Very low entry barrier● Easy to brand & for

Promotional Giveaways● Experience is heavily

dependent on phone

● $79 U.S.● Daydream Compatible device

required● Supports WebVR

○ Internet connection required for WebVR

● Hand Controler● Close 2nd for best Mobile VR

experience

YouTube Agenda

•The Why

•The How

•RE YouTubers

•Equipment

Tip # 1Know Your Why

Wildcard

21

Tip # 2Go forth and conquer

Set-up a Channel

Register a Google account

www.youtube.com

Create a YouTube Cover

www.creatoracademy.youtube.com

Tip #3YouTube REALTORs®

> 10,000 Subscribers

139,000Subscribers

InterestingTopics

How to finally QUIT Your 9-5 job!

4 Book Recommendations

When’s the Best Time to Buy a Home

How to be a SUCCESSFUL Real Estate Agent

Door Knocking Guide: The 4 Most Important Things

Thumbnails Matter

Be sincere. Be authentic.

Tip #4TOPICS

Introduce Yourself

Testimonials

Real Estate Videos

Go Narrow and Deep Video Niche

High-end/Luxury

Condos/Townhomes

Property of the Week

Real Estate Videos - Education

• First Time Buyer Series

➢Get Ready to Talk to a LO – here’s what you

need

➢Interview a LO

➢What is in the contract you’ll sign?

Real Estate Videos

• Local Community Video Niche

➢Neighborhood Tours

➢Dog Parks

➢Museums

➢Restaurants

Real Estate Videos

• Local Community Video Niche

➢Interview a Business of the Week

➢Interview a Coach of the Week

➢What street am I on? (Giveaway)

Tip #5Essential Add-ons

Tripods

dji osmo

mobile 3

lighting

Toolkit

MODULE 3

Course Creation

Audio

Clips

Youtube.com/audiolibrary

www.pond5.com

Backgrounds

VideoProduction

www.productionhub.com

Local CollegesVideo Production

But I can’t edit!

www.Fiverr.com

Thank You

•Twitter

•Juanitamcdowell

•Instagram

• juanitamcdowell