“You don’t get results by solving problems but by exploiting opportunities” (if Fred Smith...

“You don’t get results by solving problems but by exploiting opportunities”

(if Fred Smith would have tried to fix the post office he wouldn’t have created FedEx)

John NaisbittMindset, 2006

“Every single social and global issue of our day is a business opportunity in disguise.”

Peter Drucker

Anticipating Change… To Make Better Decisions about the Future

Connecting Scenarios and Strategic Response

How can bridge the gap between Scenarios and Strategic Response?

Identify a lot of implications

3x3 Futures Wheels: Step 1

Change

1st OrderImplication

3rd OrderImplication

2nd OrderImplication

Identifying Implications

May Solve Problem A

May Worsen Situation B

May Produce New Opportunity C

May Create Entirely New Problem D

Explore for Opportunities

3x3 Futures Wheels: Step 2

Change

Create Collisions

Innovation-Based Response Strategies

• Addressing Emerging

Constraints

• Addressing Emerging Needs

• Addressing Emerging Constraints

Empathy……with the Future User

• Seeing the world through the Eyes of others

• Understanding the world through their Experiences• Feeling the world through their Emotions

Tim BrownPresident/CEO of IDEOChange By Design

Framing The Implications Assessment

Which industries or sectors will care?

Focus on assessing implications from their perspective(s)

Who is your Future User?

New Perspectives for Gaining Empathy

“Arthritis Glove” (Georgia Tech)

New Perspectives for Gaining Empathy

http://www.greenoptimistic.com/2008/07/08/pot-in-pot-refrigerator-no-electricity/

“Pot-in-Pot” RefrigeratorKeeps food cold with no electricity$100,000 Rolex Award winner

Reverse Innovation

i.e. Invert Figure-Ground to identify universal needs

“Create Far From Home, Win Everywhere”

New Perspectives for Serving Emerging Markets - Graying Planet

• OXO Good Grips• “Universal Design”• 1990 – 15 skus• 2010 – 850 skus

sku = stock keeping unit (i.e. shelf item)

New Perspectives for Serving Emerging Markets - Graying Planet

http://www.youtube.com/watch?v=kyOVYHoPopM&NR=1

“Bionic” mobility innovations for the physically disabled

• Addressing Emerging Needs

• Addressing Emerging Constraints

Sustainability as a Key Driver of Innovation

1. Viewing Compliance as an Opportunity

Five Stages Of Change

Source: Nidumolu, et. al, 2009

How Does Regulatory Compliance Factor Into The Future of Your Project Topic?

2. Making Value Chains Sustainable

Where are the untapped opportunities for collaboration in the value chain?

• Suppliers• Customers• Operations

2. Making Value Chains Sustainable

3. Designing Sustainable Products and Services

4. Developing New Business Models

5. Creating Next-Practice Platforms

What are the emerging criteria for future product and business model design?

Re-envisioning Business In The Era of Sustainable Value

Natural Capitalism

1. Radical Resource Productivity2. Bio-Inspired Production Models

(Biomimicry)3. Solutions-Based (Service &

Flow) Business Models4. Invest in Natural Capital

Percentage of gasoline’s energy used to move a car’s passengers

Historical rate of improvement in energy inputs per unit of production

Amount of material flows still in use 6 months after sale

Natural Capitalism:Radical Resource Productivity

Energy Independence and Security Act 2007

Radical Resource Productivity

35 mpg by 2020(<3.5% per year)

Natural Capitalism:Bio-Inspired Production Models (Biomimicry)

Natural Capitalism:Solutions-Based Business Models

Evergreen Carpet Lease

Natural Capitalism:Invest In Natural Capital

Nearly 100 for-profit corporations engaged in habitat restoration

Investing in hydro powered server sites in Oregon(think they have a vested interest in preserving the watershed?)

Team ExerciseGo back to your Futures Wheel outcomes and explore additional implications and collisions around your scenarios.

• Quiz #3

• Review Session TBD

• Review Sheet is Posted

Upcoming Class…

“You don’t get results by solving problems but by exploiting opportunities” (if Fred Smith...

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