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Retailers to become Disneyland !

Battle of the Giants in retail

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Key Messages

• Classic retailers are under attack and in full transformation

• Making shopping EASY is today’s battle

• Making shopping a Personal EXPERIENCE will win the war

Guess who ?

Nike goes Direct

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Direct via Digital

Amazon fresh

woodland hills

Shopping format of the future

• Smaller

• Focus on Fresh

• Foodservice

• Seamless

• Convenient shopping trip

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Walmart gets in the game

Partnerships between retail and tech

Personal convenience is the next frontier

•Data driven

•Predictive

•Personal

Personal Experience: the final frontier!

RETAILTAINMENT !

Instore

• Personal > Staff

• Social

• Sensorial > tasting

• Events

• Demonstrations

• Activation

Online

• Visual

• Gamification

• VR/AR

• Communities

• Ecosystem

• Category management

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Opportunities to Add Experience

Retailers to become Disneyland !

Questions ?

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Retailers to become Disneyland !

Thank you for your attention !

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