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you can download the presentation on www.bartdejonghe.com
Retailers to become Disneyland !
Battle of the Giants in retail
www.bartdejonghe.com
Download the presentation on www.bartdejonghe.com
Key Messages
• Classic retailers are under attack and in full transformation
• Making shopping EASY is today’s battle
• Making shopping a Personal EXPERIENCE will win the war
Guess who ?
Nike goes Direct
you can download the presentation on www.bartdejonghe.com
Direct via Digital
Amazon fresh
woodland hills
Shopping format of the future
• Smaller
• Focus on Fresh
• Foodservice
• Seamless
• Convenient shopping trip
you can download the presentation on www.bartdejonghe.com
Walmart gets in the game
Partnerships between retail and tech
Personal convenience is the next frontier
•Data driven
•Predictive
•Personal
Personal Experience: the final frontier!
RETAILTAINMENT !
Instore
• Personal > Staff
• Social
• Sensorial > tasting
• Events
• Demonstrations
• Activation
Online
• Visual
• Gamification
• VR/AR
• Communities
• Ecosystem
• Category management
you can download the presentation on www.bartdejonghe.com
Opportunities to Add Experience
Retailers to become Disneyland !
Questions ?
www.bartdejonghe.com
Retailers to become Disneyland !
Thank you for your attention !
www.bartdejonghe.com