Www.advisorsmarketing.com Jodis blog: Contact jodi@advisorsmarkeing.com 760-809-3231. Follow me on...

www.advisorsmarketing.comJodi’s blog: www.littleredsbigideas.tpepad.com Contact jodi@advisorsmarkeing.com760-809-3231 .

Follow me on TWITTER @parksmarketing

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Group

Make Me an Offer I Can’t RefuseA Workshop Presented by Jodi Rudick

The little redhead with the BIG Ideas

Before we begin…

Jodi speak Disclaimers So little time… Be open! Be honest! Ask questions of each

other Help us understand

YOUR diversities Ask about the Secret

Password…

Multiply Your Advertising Effectiveness

Marketing = Motivation

What is your motivation memory?

Offers Can Eliminate Objections

What are typical objections

to “buying” parks and recreationproducts?

All customers go through all the steps

Can take seconds or decades

Different offer may be required to motivate those on different steps

Some prospects don’t know they have the initial problem

The Steps to the Buy – Simple TruthsRegistrationParticipationAttendance

RegistrationParticipationAttendance

Steps to the Buy

FINAL STEP

Then I willBUYPARTICIPATE

STEP SIX

Then I must be willing and able to act now  

STEP FIVE

Then I must be willing and able to pay the costCost =TimeLogisticsMoneyConvenienceTransportationPeer pressure

STEP FOUR

Then I need to understand and believe that the product willFill my need or desireSolve my problem

STEP THREE

Then I must be aware of the product that will fill my need (Hopefully for you, I’m aware of your product.)

STEP TWO

Then I must want to fill the needsolve the problem

STEP ONE

First I need to know I have a need desireproblem

Could she be your customer? What step is she on?

Could she be your customer? What step is she on?

Could she be your customer? What step is she on?

Offers to Increase Response

Contests Games Sweepstakes Partner with a cause/charity (appeal

to humanity)

Offers to Reduce Price

Save 10% Save $5 Buy 10 Classes Get One Free First Class FREE (with a 10 Package Pass)

Offers to Lower Risk

First Class FREE (no obligation) FREE Demo Days Money Back Guarantee Sampling

Offers the Increase Profits

Increase total dollar volume spent per transaction (super size it)

Create packages No empty “seats” strategy

Added Value Service

FREE Childcare, Eldercare Transportation We’ll come to you Personal Training Coaches Clinic with Local Celebrity VIP Access

Parking Extra Hours Lockers

Offering Bribes and Incentives

FREE Sports Bag When You Register Today

Refer a friend get a FREE Water Bottle Run a Marathon, Get a T-Shirt Give us contact info of friends, family,

neighbors, friends and we’ll give you BOTH something

Secret Password Bribe

I’m 100% ORGANIC

FUN!

Offers to Improve Terms

Auto Withdrawal Save 10% Play Now, Pay Later Volunteer, Save Big Bucks Multi Child Pricing Multiples (Twins/Triplets) Savings

Generating Inquiries

Trivia Questions Contests Sweepstakes Games

Offers to Increase Urgency

Only 2 Space Left at this Price Early bird pricing ends Friday Don’t force us to cancel this

program! Register today – keep the pool open

all summer. Pick up after your pet. The future of

the dog park depends on YOU!

Thank you for coming to my session! Thank you for coming to my session! Don’t forget to turn in your colored forms to get electronic copies of Jodi’s Don’t forget to turn in your colored forms to get electronic copies of Jodi’s

presentations AND a chance to win cool prizes.presentations AND a chance to win cool prizes.Ask me about my half off special!

Staff Training

The Marketing Makeover

BAM! The Classic Only $20!