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www.advisorsmarketing.comJodi’s blog: www.littleredsbigideas.tpepad.com Contact [email protected] .
Follow me on TWITTER @parksmarketing
Are you on LinkedIn? Join the Park and Recreation Professional
Group
Make Me an Offer I Can’t RefuseA Workshop Presented by Jodi Rudick
The little redhead with the BIG Ideas
Before we begin…
Jodi speak Disclaimers So little time… Be open! Be honest! Ask questions of each
other Help us understand
YOUR diversities Ask about the Secret
Password…
Multiply Your Advertising Effectiveness
Marketing = Motivation
What is your motivation memory?
Offers Can Eliminate Objections
What are typical objections
to “buying” parks and recreationproducts?
All customers go through all the steps
Can take seconds or decades
Different offer may be required to motivate those on different steps
Some prospects don’t know they have the initial problem
The Steps to the Buy – Simple TruthsRegistrationParticipationAttendance
RegistrationParticipationAttendance
Steps to the Buy
FINAL STEP
Then I willBUYPARTICIPATE
STEP SIX
Then I must be willing and able to act now
STEP FIVE
Then I must be willing and able to pay the costCost =TimeLogisticsMoneyConvenienceTransportationPeer pressure
STEP FOUR
Then I need to understand and believe that the product willFill my need or desireSolve my problem
STEP THREE
Then I must be aware of the product that will fill my need (Hopefully for you, I’m aware of your product.)
STEP TWO
Then I must want to fill the needsolve the problem
STEP ONE
First I need to know I have a need desireproblem
Could she be your customer? What step is she on?
Could she be your customer? What step is she on?
Could she be your customer? What step is she on?
Offers to Increase Response
Contests Games Sweepstakes Partner with a cause/charity (appeal
to humanity)
Offers to Reduce Price
Save 10% Save $5 Buy 10 Classes Get One Free First Class FREE (with a 10 Package Pass)
Offers to Lower Risk
First Class FREE (no obligation) FREE Demo Days Money Back Guarantee Sampling
Offers the Increase Profits
Increase total dollar volume spent per transaction (super size it)
Create packages No empty “seats” strategy
Added Value Service
FREE Childcare, Eldercare Transportation We’ll come to you Personal Training Coaches Clinic with Local Celebrity VIP Access
Parking Extra Hours Lockers
Offering Bribes and Incentives
FREE Sports Bag When You Register Today
Refer a friend get a FREE Water Bottle Run a Marathon, Get a T-Shirt Give us contact info of friends, family,
neighbors, friends and we’ll give you BOTH something
Secret Password Bribe
I’m 100% ORGANIC
FUN!
Offers to Improve Terms
Auto Withdrawal Save 10% Play Now, Pay Later Volunteer, Save Big Bucks Multi Child Pricing Multiples (Twins/Triplets) Savings
Generating Inquiries
Trivia Questions Contests Sweepstakes Games
Offers to Increase Urgency
Only 2 Space Left at this Price Early bird pricing ends Friday Don’t force us to cancel this
program! Register today – keep the pool open
all summer. Pick up after your pet. The future of
the dog park depends on YOU!
Thank you for coming to my session! Thank you for coming to my session! Don’t forget to turn in your colored forms to get electronic copies of Jodi’s Don’t forget to turn in your colored forms to get electronic copies of Jodi’s
presentations AND a chance to win cool prizes.presentations AND a chance to win cool prizes.Ask me about my half off special!
Staff Training
The Marketing Makeover
BAM! The Classic Only $20!
