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WORKPLACE STRATEGY
Presented by Greg Ohan, Director of Office Services, CBRE Vietnam
15 DEC 2014
2 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
AGENDA
1. 360 DEGREE WORKPLACE STRATEGY
-TRENDS AND DRIVERS
2. GOING GREEN
- ENTER GREEN LEASES
3. VIETNAM OFFICE MARKET OVERVIEW
& OUTLOOK
- IMPLICATIONS FOR OCCUPIERS
1 360°
WORKPLACE STRATEGY
4 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
The World is Changing.
CBRE | Workplace Strategy 4
5 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
ENRICHING THE OCCUPIER EXPERIENCES
6 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
ENRICHING THE OCCUPIER EXPERIENCES
7 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
EVOLUTION
Maximize the opportunities for
INFORMATION EXCHANGE
EVOLUTION OF THE MODERN WORKPLACE
8 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
EVOLUTION OF THE MODERN WORKPLACE FROM PRESENCE TO PERFORMANCE
WORKPLACE EVOLUTION
55% of
working time 45% of working time
PEOPLE PEOPLE
SPACE TECHNOLOGY TECH
9 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Experience across all sectors
CBRE’S RECENT REGIONAL EXPERIENCE
A selection of clients supported by members of our regional team in Asia
Pacific for similar workplace strategy consulting services with CBRE and
before joining CBRE
10 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
CBRE’S RECENT REGIONAL EXPERIENCE
CBRE new office in Singapore
11 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
CBRE’S RECENT REGIONAL EXPERIENCE
CBRE new office in Singapore
12 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
CBRE’S RECENT REGIONAL EXPERIENCE
CBRE office in Tokyo
2 GOING GREEN
14 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
ENTER A GREEN LEASE
“A green lease is a standard form lease with additional clauses included which provide for the management and improvement of the Environmental Performance of a building by both owner and occupier. Such a document is legally binding and its provisions remain in place for the duration of the term”. - UK Better Buildings Partnership
15 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
20 years ago, the concept of sustainability in commercial real estate didn’t really exist.
In 1948, work completed on the Commonwealth Building in Portland, Oregon.
• The world’s first sealed, fully mechanically ventilated building
Heralded a paradigm shift in the way we design and operate buildings.
More energy intensive buildings – but energy was cheap
Increased environmental footprint (real estate responsible for 40% of GHG emissions related to burning of fossil fuels
SUSTAINABILITY – THE NEW IMPERATIVE FOR REAL ESTATE
We literally went to work and shut
ourselves off from the natural world.
16 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Sets clear environmental expectations for both parties from the outset
Supports company sustainability strategies and goals
• GHG emission data for reporting
• Maintaining ISO 14001 certification for facilities
• Maintaining green building ratings/certifications and performance
Motivations and benefits
WHY GREEN LEASE
17 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Engages owner and tenant to partner to reduce consumption and conserve
resources (Energy, Water, Waste)
Ensures landlord/tenant transparency and cooperation for green fit out
requirements (and BTS)
• Potentially leads to higher level of certification for less
Improved indoor environment and potentially increased workforce health
and productivity
Motivations and benefits
WHY GREEN LEASE
18 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Regulatory requirement in France (although basic stipulation)
Becoming more common in mature markets (e.g. Australia)
Sustainability leaders incorporating in strategy (e.g. Marks and Spencer, UK)
GREEN LEASES – THE NEW FRONTIER
19 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Very early days in Asia but signs that will change
• Some successful examples (e.g. Lend Lease in
Singapore)
• A number of large MNC occupiers are now pursuing
green lease strategies
• Singapore BCA just released Office and Retail
Green Lease Schedules for 2014.
• Hong Kong Green Building Council working on
Green Lease guidance
• GRESB is asking for it
GREEN LEASES – THE NEW FRONTIER
20 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
LEED CERTIFIED OFFICE BUILDINGS ACROSS ASIA New and Existing – Driven by Investor and Tenant Demand
3 OFFICE MARKET
OVERVIEW & FORECAST
22 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
0% 10% 20% 30% 40% 50%0%10%20%30%40%50%$0$5$10$15$20$25$30$35
Rent Stable, Vacancy Down
OFFICE
Source: CBRE Vietnam, YTD 2014.
AVERAGE ASKING RENT
(US$/sm/month)
VACANCY RATE
(%)
2014
Q4
Q3
Q2
Q1
2013
Q4
Q3
Q2
Q1
2012
Q4
Q3
Q2
Q1
2011
Q4
Q3
Q2
Q1
GRADE B GRADE A GRADE B GRADE A
$0 $5 $10 $15 $20 $25 $30 $35
2014
Q4
Q3
Q2
Q1
2013
Q4
Q3
Q2
Q1
2012
Q4
Q3
Q2
Q1
2011
Q4
Q3
Q2
Q1
23 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
0
10,000
20,000
30,000
40,000
50,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2011 2012 2013 2014
NLA
(sm
)
Grade A Grade B
Very Restricted New Supply -> Limited Leasing Options
OFFICE
Source: CBRE Vietnam, YTD 2014.
Net absorption per
quarter 3-year average
Grade A & B Net Absorption, Q3 2014
24 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Tenant Categories
OFFICE
Source: CBRE Vietnam, YTD 2014.
Number is calculated based on CBRE’s enquiries only
By Industry, YTD 2014 By Nationality, YTD 2014
By Transaction Types, 2012 – YTD 2014
5%
30%
25%
7%
11%
39%
81%
45%
22%
7%
14%
14%
0% 20% 40% 60% 80% 100%
2012
2013
YTD 2014New letting
Expansion
Relocation
Renewal
19%
13%
5%
12% 12%
39%
Banking/ Finance/ Insurance
Phamarceutical/chemicals/ comestic
Sourcing/ Outsourcing
Technology/Electronic/IT
Manufacturing
Other
29%
25% 8%
6%
6%
26%
Europe
US
Vietnam
Germany
Korea
Other
25 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
-10%
-5%
0%
5%
10%
15%
20%
Ma
nila
Sin
ga
po
re
Ho
Chi M
inh C
ity
Ne
w D
elh
i
Kua
la L
um
pur
Taip
ei
Seo
ul
Auckla
nd
Ban
gkok
Sha
ngh
ai
Gua
ngzh
ou
Beiji
ng
Sydn
ey
To
kyo
Ho
ng
Kon
g
Me
lbou
rne
Hano
i
Mu
mb
ai
Brisb
an
e
Rental Growth, H1 2014 Forecast Rental Growth, 2014
APAC Rental Growth
OFFICE
(*) Forecasted at the end of 2013
Source: CBRE Research, August 2014.
Better than expected In line with expectations Lagging behind expectations
*
26 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Floor available for sale / long term lease
OFFICE
Address: 561A Dien Bien Phu St, Ward 25, Binh Thanh Dist.
GFA: 37,434 sm
Typical floor plate: 1,592 sm
Expected completion date: Q1 2015
Asking Price: 1,500 US$/sm/term
Term: until 2058
Sub-lease right: yes SSG TOWER
SAIGON ARIPORT PLAZA
Address: 1 Bach Dang, Ward 2, Tan Binh District.
GFA: 18,820 sm
Typical floor plate: 722 sm
Completion: Q2 2013
Average asking Price: 1,750 US$/sm/term
Term: until 2059
Sub-lease right: yes
Address: 72 Le Thanh Ton, Dist 1.
Typical floor plate: 4,460 sm GFA
Average asking Price: TBC
Term: until 2058
Sub-lease right: yes
ViINCOM CENTER
27 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Future Supply
OFFICE
SSG TOWER
561A Dien Bien Phu St, Ward 25,
Binh Thanh.
GFA: 37,434 sm
Estimated completion: Q3/2015
VIETCOMBANK TOWER
5 Melinh Square, D1
GFA: 77,000 sm
Expected completion: May/2015
VIETTEL OFFICE & TRADE
CENTER
285 Cach Mang Thang Tam, D10
GFA: 65,971 sm
Estimated completion: Q1/2015
LIM TOWER 2
158 Vo Van Tan, D3
GFA: 20,467 sm
Estimated completion:
May/2015
28 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
Outlook 2015
OFFICE
Average rent stable in Q1 & Q2 and very likely will be more
competitive in new office supply coming online Q1 & Q2 2015
Against this context, the vacancy rate will rise slightly.
Expansion and new entrants are anticipated to drive office market in 2015 given
improving market conditions and changes in regulatory environment. Active sectors
include Insurance, Sourcing, IT/Technology
Limited new supply CBD supply from large scale, mixed use projects
and from those projects developed partly for owner- occupation
29 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
2 MORE 4 BEST
VINCOM CENTER DONG KHOI Impressive
30 CBRE | OFFICE SERVICES | WORKPLACE STRATEGY
4 Best 2 More
The First prize
of
National Energy
Efficiency
Winner 2011
The best
location
The
biggest
shopping
mall
The largest
floor plate
Greener –
More energetic More
convenient
VINCOM CENTER DONG KHOI
For enquiry, please call 0936 299 899
THANK YOU
Please fill in feedback forms
QUESTIONS & ANSWERS
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