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WORKPLACE 2020: Transformation for the FutureRuss McFadden – VP Portfolio Management & TransactionsStephanie Smith – Director Client & Workplace StrategyFebruary 2014
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Objectives, Scope, Approach
CRE Design
WP 2020 Technology/Roadmap
End User Experience
Open Discussion
Agenda
5
2© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.3
ObjectivesWORKPLACE 2020 Background & Mission …
The main objectives of the initiative:• Create an engaging workplace environment that augments
the workplace experience and increases performance • Optimize collaboration through innovative technology • Invest in a smaller, higher-performing footprint• Align with how employees consume space and services in
real-time
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.4
ObjectivesWORKPLACE 2020 Vision …
• Be a Platform for Innovation & Collaboration• Design Workplace to Optimize Office Portfolio• Drive Significant Value thru Employee Engagement • Leverage & Mobilize Technology• Facilitate Knowledge Work • Enable “Distributed Work” Performance• Align with the AT&T Brand• “It’s Your Workplace”
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.5
CRE Design Principles …Design
“The Whole Floor Is Your Workplace”• Facilitate Mobility, Collaboration & Social Interaction• Highly Flexible• Maximum Sunlight• Warm , Engaging, Uplifting Spaces• Assigned Secure Storage on Request• Sound Masking for Acoustical Comfort• Smart, Sustainable and Quality Finishes• A Next-Gen Workplace Experience
6 © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Enclosed Workspaces
Open Workspaces
Collaborative Workspaces
Workplace Transformation …
Work Café
Integrated Technology
Branded Experience
Design
Technology
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
The WorkSmart evolutionWorkSmart is an iterative evolution, not a one-time revolution. Adjusting the way we collaborate will not be an immediate change.
How we communicate…
How we interact…
Who generates content…
YesterdayVoicemail
In-person meetings
Individuals
TodayEmail
Telepresence
Small Teams
TomorrowOpen collaboration
Immersive experiences anywhere
Everyone
Technology
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.9
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Employee enters floor & swipes badge at virtual concierge to
reserve focus room
Utilizes Day Use Locker to store personal items
Enters room, connects via WiFi &begins focused work
Charges phone via wireless station & has lunch with colleagues at Work Café
Grabs presentation via badge release and reviews with peers in
soft seating area
Presents work to team in conference room, utilizing
eWhiteboard & TP
Attends a town hall with peers at the Town Center
Day in the Life …
Shares document via tSpace, grabs personal item from Locker
and leaves for day
8
Experience
Experience
Experience
Experience
Experience
Experience
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.15
Experience
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