Why Social Media Matters Kitty Porterfield€¦ · Why Social Media Matters Kitty Porterfield ....

Why Social Media MattersKitty Porterfield

FEEDING THE BEAST

CHALLENGES Producing enough content. Producing content that’s engaging.

One third of businesses think their content is less effective than it could be.

ENGAGEMENT

TIME

You go to them.

Small interactions.

GreatContent

They come to you.

THEY BRING THEIR FRIENDS!

CONTENT ENGAGEMENT OVER TIME

GREAT CONTENT inspires change.

GREAT CONTENT Creates excitement.

Teaches.

Provides help.

Provides information.

Answers questions.

Builds relationships.

CREATES EXCITEMENT

TEACHES

PROVIDES HELP

PROVIDESINFO

ANSWERSQUESTIONS

BUILDS RELATIONSHIPS

COMMUNICATION PIPELINE

Amount of information is increasing.

Processing power of our brains doesn’t seem to keep up.

Infiltrate with great content!

BE A BIT MORE DARING

IT’S DRIP, DRIP, DRIP

Social media allows you to build relationships one small interaction at a time.

SO, WHAT IS YOUR EXPERIENCE?

PART 2GREAT CONTENT PLAYBOOKLeverage your content with a plan

PLANNING YOUR GREAT CONTENT

Pick the topic: Kindergarten recruitment and registration

Remember the goals: Create excitement. Teach. Provide help. Provide information. Answer questions. Build relationships.

Make a plan.

YOUR COMMUNICATION PLATFORM

PINTEREST SEARCH

TWITTER SEARCH

SEARCH OTHER SCHOOL WEBSITES

SEARCH APPS

ENROLLING IN KINDERGARTEN HANDBOOK

YOUR COMMUNICATION PLATFORM

MANAGE YOUR CONTENT

Bite…. Snack….

Twitter: 10 ways to ace kindergarten in one week. http://goo.gl/UAA4Q

Email: Why is kindergarten teacher, Emmy Miller, famous? See http://goo.gl/UAA4Q

Web: (full story athttp://goo.gl/UAA4Q )

Meal…

GREAT CONTENT TELLS A STORY

Once upon a time, there was a terrific school system that took great care of its children. Every day when the boys and girls went to school , they were safe, happy, and engaged in learning all about the world.

Their teachers were excellent, and they worked very hard with the children’s parents to be sure that all was well.

CREATE A GREAT LANDING PAGE

Message from principal

A day in the life of….

Testimonials

CREATE A GREAT LANDING PAGE

A message to prospective kindergarten parents from the principalA description of a typical day for a

kindergartener, with photos and videosA virtual tour of the space and equipmentFaculty names and picturesGeneral school info: hours, buses, cafeteria,

kiss and rideApplication forms and information

CREATE A GREAT LANDING PAGE

A sign-up sheet for an in-person tour and for email info

A place to post questions and comments

Testimonials from past kindergarten parents

Contact information for the principal A link to school/district web pages

CREATE THE SUPPORTS

Create a Twitter campaign for school page(Hint: Use HootSuite.com to schedule)

Design a Facebook page for kindergartenCreate presentation for pre-schoolsDesign a #10 card for libraries, churches,

preschoolsDesign a opt-in email system for kindergarten

parentsWrite an op-ed or blog for local online paperLinks to other resources

CREATE STUNNING IMAGES

http://recitethis.com

http://www.picmonkey.com/

http://www.haikudeck.com/

http://piktochart.com/

TEN MORE IDEAS

1 Create a Twitter hashtag. #2 Add pictures: twitpic.com.3 Add text to your pictures.4 Create a collage.5 Encourage people to share photos.6 Add video: twitter vine.7 Schedule a Twitter or Facebook chat.8 Invite guest bloggers.9 Frequently update your Facebook cover photo. 10 Share quotes.

MAKE YOUR WEBSITE MOBILE FRIENDLY

Thank you, NSPRA!kitty@porterfieldandcarnes.commeg@porterfieldandcarnes.com