Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and...

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Where are Social Media Today and

Where are they Going?

Hanif Sazen hanif@saffroninteractive.com

www.saffroninteractive.com | hanif@saffroninteractive.com

Business IconsWhy?

Why should you be looking at Social Learning today?

Why ?

What’s all the fuss about?

Why bother with social learning?

Tools that help

Building communities that buzz

1

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4

Agenda

www.saffroninteractive.com | hanif@saffroninteractive.com

Why?

•We are all facing information overload, making it

impossible to keep up….social learning can help to

manage the load (filter failure)

• We are being driven to be more agile and add

value….this means we need to work smart

• We are increasingly mobile….yet we need to

collaborate

• Innovation is a „kind of magic‟….we need to bring the

magic back

2010

Generation Y will outnumber Baby Boomers in the workforce…96% of them have joined social networks.

…and these pressures apply to our customers

2010

11.2 million people in the UK use Facebook…more than it took to elect our Prime Minister

www.saffroninteractive.com | hanif@saffroninteractive.com 5

What is social learning?

What is social learning?

www.saffroninteractive.com | hanif@saffroninteractive.com 6

Social learning?

• A lot of noise

• Capture thoughts, ideas quickly

Social

networking

• Retain our knowledge

• Use our knowledge efficiently

Knowledge

management

• Quick Information sharing

• A place to capture, search and share

Social

learning

www.saffroninteractive.com | hanif@saffroninteractive.com

What is social learning?

• An intervention based on the belief that:

– People learn from each other

– The workplace is the best place to learn

– Practitioners make the best teachers

– Knowledge is time sensitive and is perishable

We learn best through interactions with each other. Social learning allows learners to come together to discuss, learn and distribute knowledge throughout an entire community of practice

www.saffroninteractive.com | hanif@saffroninteractive.com

Business IconsOn a shoestring?

•Opensource / free

• Ellg

• Yammer

• YouTube

• Viigo

• RSS

• Google Wave

……but why on a shoestring?

www.saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | hanif@saffroninteractive.com

We just don’t have the time

www.saffroninteractive.com | hanif@saffroninteractive.com

Barriers to social learning

What are the barriers to social learning?

www.saffroninteractive.com | hanif@saffroninteractive.com

1

Target Diagram

Address a business need

Consider the organisational culture

Use the term knowledge media

Involve stakeholders

Find some champions and “just do it”

Measure and learn

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Building vibrant communities

We are growing gardens

not building sheds

www.saffroninteractive.com | hanif@saffroninteractive.com

Adding value

• Improve our ability to handle complexity and information overload

• Use the talent of our people

• Help us to respond to a changing world

• Improve engagement

www.saffroninteractive.com | hanif@saffroninteractive.com

Key benefits of social learning

Cost savings

Practicality

Motivation

www.saffroninteractive.com | hanif@saffroninteractive.com

Top tips for social learning

Start small – use what you’ve got

Communicate the business benefits

Use it as part of a blend

www.saffroninteractive.com | hanif@saffroninteractive.com

Milo – the future?

Thank you!

Hanif Sazen hanif@saffroninteractive.com

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