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Where are Social Media Today and
Where are they Going?
Hanif Sazen hanif@saffroninteractive.com
www.saffroninteractive.com | hanif@saffroninteractive.com
Business IconsWhy?
Why should you be looking at Social Learning today?
Why ?
What’s all the fuss about?
Why bother with social learning?
Tools that help
Building communities that buzz
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3
4
Agenda
www.saffroninteractive.com | hanif@saffroninteractive.com
Why?
•We are all facing information overload, making it
impossible to keep up….social learning can help to
manage the load (filter failure)
• We are being driven to be more agile and add
value….this means we need to work smart
• We are increasingly mobile….yet we need to
collaborate
• Innovation is a „kind of magic‟….we need to bring the
magic back
2010
Generation Y will outnumber Baby Boomers in the workforce…96% of them have joined social networks.
…and these pressures apply to our customers
2010
11.2 million people in the UK use Facebook…more than it took to elect our Prime Minister
www.saffroninteractive.com | hanif@saffroninteractive.com 5
What is social learning?
What is social learning?
www.saffroninteractive.com | hanif@saffroninteractive.com 6
Social learning?
• A lot of noise
• Capture thoughts, ideas quickly
Social
networking
• Retain our knowledge
• Use our knowledge efficiently
Knowledge
management
• Quick Information sharing
• A place to capture, search and share
Social
learning
www.saffroninteractive.com | hanif@saffroninteractive.com
What is social learning?
• An intervention based on the belief that:
– People learn from each other
– The workplace is the best place to learn
– Practitioners make the best teachers
– Knowledge is time sensitive and is perishable
We learn best through interactions with each other. Social learning allows learners to come together to discuss, learn and distribute knowledge throughout an entire community of practice
www.saffroninteractive.com | hanif@saffroninteractive.com
Business IconsOn a shoestring?
•Opensource / free
• Ellg
• Yammer
• YouTube
• Viigo
• RSS
• Google Wave
……but why on a shoestring?
www.saffroninteractive.com | hanif@saffroninteractive.com
Business IconsExamples
• Swatch
• Wiley
• Yammer
• www.saffroninteractive.com/solutions/social-learning/
• http://c4lpt.co.uk/
• http://barrysampson.com/
• http://dwilkinsnh.wordpress.com/case-studies/collaborative-learning-stories/
www.saffroninteractive.com | hanif@saffroninteractive.com
We just don’t have the time
www.saffroninteractive.com | hanif@saffroninteractive.com
Barriers to social learning
What are the barriers to social learning?
www.saffroninteractive.com | hanif@saffroninteractive.com
1
Target Diagram
Address a business need
Consider the organisational culture
Use the term knowledge media
Involve stakeholders
Find some champions and “just do it”
Measure and learn
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Building vibrant communities
We are growing gardens
not building sheds
www.saffroninteractive.com | hanif@saffroninteractive.com
Adding value
• Improve our ability to handle complexity and information overload
• Use the talent of our people
• Help us to respond to a changing world
• Improve engagement
www.saffroninteractive.com | hanif@saffroninteractive.com
Key benefits of social learning
Cost savings
Practicality
Motivation
www.saffroninteractive.com | hanif@saffroninteractive.com
Top tips for social learning
Start small – use what you’ve got
Communicate the business benefits
Use it as part of a blend
www.saffroninteractive.com | hanif@saffroninteractive.com
Milo – the future?
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