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Where are Social Media Today and Where are they Going? Hanif Sazen [email protected]

Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen [email protected] | [email protected]

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Page 1: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

Where are Social Media Today and

Where are they Going?

Hanif Sazen [email protected]

Page 2: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Business IconsWhy?

Why should you be looking at Social Learning today?

Why ?

Page 3: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

What’s all the fuss about?

Why bother with social learning?

Tools that help

Building communities that buzz

1

2

3

4

Agenda

Page 4: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Why?

•We are all facing information overload, making it

impossible to keep up….social learning can help to

manage the load (filter failure)

• We are being driven to be more agile and add

value….this means we need to work smart

• We are increasingly mobile….yet we need to

collaborate

• Innovation is a „kind of magic‟….we need to bring the

magic back

2010

Generation Y will outnumber Baby Boomers in the workforce…96% of them have joined social networks.

…and these pressures apply to our customers

2010

11.2 million people in the UK use Facebook…more than it took to elect our Prime Minister

Page 5: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected] 5

What is social learning?

What is social learning?

Page 6: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected] 6

Social learning?

• A lot of noise

• Capture thoughts, ideas quickly

Social

networking

• Retain our knowledge

• Use our knowledge efficiently

Knowledge

management

• Quick Information sharing

• A place to capture, search and share

Social

learning

Page 7: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

What is social learning?

• An intervention based on the belief that:

– People learn from each other

– The workplace is the best place to learn

– Practitioners make the best teachers

– Knowledge is time sensitive and is perishable

We learn best through interactions with each other. Social learning allows learners to come together to discuss, learn and distribute knowledge throughout an entire community of practice

Page 8: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Business IconsOn a shoestring?

•Opensource / free

• Ellg

• Yammer

• YouTube

• Viigo

• RSS

• Google Wave

……but why on a shoestring?

Page 10: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Page 11: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Page 12: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

We just don’t have the time

Page 13: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Barriers to social learning

What are the barriers to social learning?

Page 14: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

1

Target Diagram

Address a business need

Consider the organisational culture

Use the term knowledge media

Involve stakeholders

Find some champions and “just do it”

Measure and learn

2

3

4

5

6

Building vibrant communities

We are growing gardens

not building sheds

Page 15: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Adding value

• Improve our ability to handle complexity and information overload

• Use the talent of our people

• Help us to respond to a changing world

• Improve engagement

Page 16: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Key benefits of social learning

Cost savings

Practicality

Motivation

Page 17: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Top tips for social learning

Start small – use what you’ve got

Communicate the business benefits

Use it as part of a blend

Page 18: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

www.saffroninteractive.com | [email protected]

Milo – the future?

Page 19: Where are Social Media Today and Where are they … WS 1009 Where...Where are Social Media Today and Where are they Going? Hanif Sazen hanif@saffroninteractive.com | hanif@saffroninteractive.com

Thank you!

Hanif Sazen [email protected]