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Video of the presentation at: https://vimeo.com/61151293 Originally presented at Podcamp Toronto 2013 by Jerry Zhang. Apologize for some of the less awesome slides. Had to finish the deck in about 30 minutes.
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WHAT SMALL BRANDS CAN
LEARN FROM HIGH
SCHOOLERS ABOUT SOCIAL
@jerryzhang222
Social media limbo
@jerryzhang222
Getting likes and follows
Energizing the base
Execution
Conversion
Abandon ship
ROADMAP.
@jerryzhang222
Why do I like or
follow?
@jerryzhang222
Convenience +
Cha-Ching +
Community +
Content
Width =
@jerryzhang222
CONVENIENCE
@jerryzhang222
CHA-CHING
@jerryzhang222
COMMUNITY
@jerryzhang222
CONTENT
@jerryzhang222
@jerryzhang222
@jerryzhang222
MEASURE
EVERYTHING!
@jerryzhang222
WHO CARES?
@jerryzhang222
Convenience
Connection
Craving
CONVERSION
@jerryzhang222
ABANDON
SHIP.
@jerryzhang222
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