What level of SEO understanding do -...

WhatlevelofSEOunderstandingdowehaveintheroom?

@KoriAshton@WebTegrity

60,000+searchqueries

everysecond

3.5BILLIONsearchesperday

1.2TRILLION/yearworldwidehPp://www.internetlivestats.com/google-search-staSsScs/

@KoriAshton@WebTegrity

HowdoesGooglereadyourwebsite?

@KoriAshton@WebTegrity

Googlewillloveyouif…

…itunderstandsyou.

…usersloveyou.

@KoriAshton@WebTegrity

#1.GoogleHastoUnderstandYou

•  OpSmizeyourcontentandtagsusingthecorrectsearchphrasesandkeywords

@KoriAshton@WebTegrity

•  Understandwhoyouraudienceis•  Understandhowtheysearch•  Understandwhattheysearchfor

#1.GoogleHastoUnderstandYou

@KoriAshton@WebTegrity

Whatkeywordsdotheyuse?

#1.GoogleHastoUnderstandYou

GoogleKeywordPlannerMoz

GoogleTrendsYoast

SEMRush@KoriAshton@WebTegrity

AreyoulocaSondriven?

#1.GoogleHastoUnderstandYou

LocalSEOisKey

@KoriAshton@WebTegrity

• Domainname/Permalinks• Words (bullets&bolding)• PageTitles&DescripSons• HeaderTitles• AnchorText–internal&external• Imagesw/alttags• Linksw/Stletags

#1.GoogleHastoUnderstandYou

@KoriAshton@WebTegrity

LocalSEO

•  AddyourlocaSoninPageTitles•  MenSonyourlocaSonintext•  AddInteracSvelinkormap•  GetontheGoogleMap•  ClaimyourlisSngs(MozLocal)

AdvancedSEO

Let’sGetAdvanced…• MarkupSchema• Robots.txtfile• Accessibility• Sitemap• Backlinks• Reviews/ReputaSon

#1.GoogleHastoUnderstandYou

@KoriAshton@WebTegrity

@KoriAshton@WebTegrity

#2.UsersHavetoLoveYou

•  Work/NavigateEasilyonanyDevice•  LoadsQuickly/OpSmizaSon/AMP•  Fresh/OriginalContent•  ClearCalltoAcSon•  WaystoShare/EngageSocially•  NoBrokenLinks/BrokenPages•  FeelsSecure/Trustworthy

MonitoringTools•  GoogleWebmasterTools•  GoogleAnalyScs•  Moz•  BrokenLinkCheckerPlugin•  GTMetrix•  ThinkLikeGoogle•  HotJar/SessionCams

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