Website Audit Report - BlackDot · engines which will help them to navigate your website and index your content easily. Robots.txt File Great! Robots.txt file detected. A Robots.txt

AUDITREPORT

Report Content Last UpdatedJan 21, 2018

Local Visibility

Local Reviews

On-PageOptimization

Off-Page

Optimization

SocialMedia

KeywordsReport

WEBSITEWEBSITE

VIDA PAINT AND SUPPLY [email protected]

100 BOND ST HOUMA, LA 70360

(985) 868-1005

Website ScoreOverview

On-PageOptimizationChecks your Website fordifferent issues impactingperformance and SearchEngine Optimizationproblems.

Mobile FriendlyWebsiteChecks whether your websiteis responsive.

KeywordRankingsTrack Performance ofTargeted Keywords in MajorSearch Engines.

Off-PageOptimizationThis section checks thestrength of your domainusing metrics such as DomainAge & Expiry, number ofpages indexed by Googleand Bing.

VisibilityMonitor 30+ Directories andIndustry Review Sites for yourBusiness.

ReviewsMonitor what Customers areSaying on Top Review Sitesabout your Business.

SocialMonitor your Social Activityacross Major Platforms andeven Compare it with theindustry average.

CompetitorAnalysisAnalysis of how your websitecompares with 3 othercompetitors.

[email protected] | 612 888 2538

628 Sun Valley Lane, Corona, CA 92879

0Out of 30 3

Out of 5

3.7Out of 10

2Out of 15

4.84Out of 10

5.55Out of 10

0Out of 100

Out of 10

WEBSITE SCORE

19Out of 100

0Out of30

On-PageOptimization

On-Page factors are the aspects of a given web page that influence search engine rankings. In order to getvaluable results that allow your business to grow from organic online mediums, you have to get these areas of on-page optimization done correctly. We’ve checked your website for High, Medium and Low Priority On-PageOptimization problems. Fixing these issues will considerably improve SEO performance.

High Priority High Priority ProblemsProblems5

Duplicate TitleDuplicate Title2

Google Analytics Code MissingGoogle Analytics Code Missing14

Title Too ShortTitle Too Short0

Page Title Missing or EmptyPage Title Missing or Empty0

Description Missing or EmptyDescription Missing or Empty1

Schema Tags MissingSchema Tags Missing14

H1 Tag MissingH1 Tag Missing14

Medium PriorityMedium PriorityProblemsProblems2

Slow PagesSlow Pages0

Non SEO Friendly UrlsNon SEO Friendly Urls0

Title Too LongTitle Too Long3

Duplicate Meta DescriptionDuplicate Meta Description4

Image Alt MissingImage Alt Missing0

Bad Response CodeBad Response Code0

Low PriorityLow PriorityProblemsProblems0

Too Long UrlsToo Long Urls0



0Out of30

On-Page Optimization ( Home Page)

Note that the elements with a green tick don’t necessarily mean that these on-page elements are fully optimized. Itsignifies that these elements were detected on the website but could be optimized further to suit search enginealgorithms and rank the website better.

Page TitlePage TitleGreat! Title tag detected on the home page. A wellGreat! Title tag detected on the home page. A well

optimized Title is the most important factor to rank a websiteoptimized Title is the most important factor to rank a websitein search engines.in search engines.

Meta DescriptionMeta DescriptionGreat! Meta Description detected on the home page. ItGreat! Meta Description detected on the home page. Itserves as an ad-copy which entices visitors to click throughserves as an ad-copy which entices visitors to click throughand visit your website.and visit your website.

H1 TagH1 TagNo H1 (Heading) tag detected on the home page! You’reNo H1 (Heading) tag detected on the home page! You’re

missing out on an important ranking factor! A well SEO’dmissing out on an important ranking factor! A well SEO’dpage should have at least one H1 tag added on it.page should have at least one H1 tag added on it.

<h1><h1>

Word CountWord CountOops! The home page has a word count of just 139 which isOops! The home page has a word count of just 139 which islow as per best practices. Ideally, the home page shouldlow as per best practices. Ideally, the home page shouldcontain at least 250 words of unique and SEO friendlycontain at least 250 words of unique and SEO friendlycontent.content.

XML SitemapXML SitemapNo XML sitemap detected! You’re missing out on a greatNo XML sitemap detected! You’re missing out on a great

opportunity to submit pages of your website to searchopportunity to submit pages of your website to searchengines which will help them to navigate your website andengines which will help them to navigate your website and

index your content easily.index your content easily.

Robots.txt FileRobots.txt FileGreat! Robots.txt file detected. A Robots.txt file can beGreat! Robots.txt file detected. A Robots.txt file can beused to instruct search engines to index or avoid specificused to instruct search engines to index or avoid specificareas of the website. For e.g. credit card details stored onareas of the website. For e.g. credit card details stored onthe server, critical access details, duplicate pages, etc.the server, critical access details, duplicate pages, etc.

Google Analytics CodeGoogle Analytics CodeNo Google Analytics code detected! You’re missing out onNo Google Analytics code detected! You’re missing out ona chance to collect important data from Google Analyticsa chance to collect important data from Google Analytics

which can be used to find new customers and increasewhich can be used to find new customers and increaseonline conversions.online conversions.

Canonical TagCanonical TagNo Canonical Tag detected on the home page! You mightNo Canonical Tag detected on the home page! You mightbe missing out on a great chance to easily eliminatebe missing out on a great chance to easily eliminateinternal duplicate content as well as maintain domaininternal duplicate content as well as maintain domainname uniformity with search engines.name uniformity with search engines.

Site Response CodeSite Response CodeGreat! Your site returned a response code of 200 i.e. the siteGreat! Your site returned a response code of 200 i.e. the site

is up and running fine.is up and running fine.

Site Load Time (Site Load Time ( 0.46 Seconds 0.46 Seconds ) )Great! Your site’s load time is 0.46 seconds.Great! Your site’s load time is 0.46 seconds.



Domain Strength

Google Pages IndexedGoogle Pages Indexed

16 Pages Found In Google

This is the number of pages of your website, which are present in Google's search engine database. Ideally you shouldkeep adding great content to your website, and each page can bring in new search engine visitors.

Apart from Google, which covers 78% of search share, we also optimize your website in Bing and Yahoo, which cover8% and 6% of search share respectively. Overall, we have your website covered for almost 93% of the online searches.

SSLSSL

Oops! Your website is not secured. Having a secure website (website that opens up as HTTPS) is recommended byGoogle and will be considered as a ranking factor. Another important reason to use HTTPS is Google’s Chrome browser will show a 'NOT SECURE' warning when users entertext in a form on a HTTP (non secure) page. Other major browsers reportedly might also follow suit.Google Chrome has the highest browser market share with close to 65% users worldwide followed by Safari and Firefox.These 3 take up more than 82% of browser user share i.e. most of your users are using these browsers to visit yourwebsite. And if they get this warning message on your website, you’re likely to lose out on potential leads which willaffect your business.

https://vidapaint.com//Non Secure website



3Out of5

Mobile FriendlyWebsite

Here are the scores forvidapaint.com/

Your website is not mobile friendly.

Google gave your website score of 60%, which translatesto score 3 out of 5.

Mobile Friendliness60 / 100

Mobile Speed79 / 100

Desktop Speed86 / 100

Mobile Friendliness POOR

Passed Consider Fixing Should Fix

Size content to viewport

Size tap targets appropriately

Avoid landing page redirects

Avoid plugins

Configure the viewport

Use legible font sizes

60 / 100



3Out of5


Mobile Speed FAIR


Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Prioritize visible content

Minify JavaScript

Minify HTML

Minify CSS


Reduce server response time

79 / 100



Top 5 Reasons why having a responsive web design is the best option for yourTop 5 Reasons why having a responsive web design is the best option for yourmarketing strategy.marketing strategy.

1. Generally, close to 60% of traffic to a website is mobile traffic. If your website is not mobile friendly, you are losingout on this share of traffic.

2. Recommended By Google – Google states that responsive web design is its recommended mobile configuration,and also refers it as the industry best practice.

3. Easy Sharing – Content on a responsive site is much easier for users to share, interact with, and link to than contentthat lives on a separate mobile site.

4. One Website, Many Devices – One of the most appealing aspects of responsive web design is that a responsivewebsite can provide a great user-experience across many devices and screen sizes.

5. Easier to Manage –Managing one site and one SEO campaign is far easier than managing two separate sites at atime.

3Out of5


Desktop Speed GOOD


Optimize images

Enable compression

Leverage browser caching

Minify JavaScript

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify HTML

Minify CSS


Reduce server response time

Prioritize visible content

86 / 100



SEO Opportunity

# Organic Keyword Avg. MonthlySearches

PPCCompetition

1 nearest paint supply in houma Less than 100 Less than 20% 4 Not in top10

2 paint supply houma Less than 100 Less than 20% 5 Not in top10

3 paint shops houma Less than 100 Less than 20% 13 Not in top10

4 paint marine houma Less than 100 Less than 20% 3 Not in top10

5 offshore paint houma Less than 100 Less than 20%Not in top

10Not in top

10

6 international paint houma Less than 100 Less than 20% 3 Not in top10

7 house paint houma Less than 100 Less than 20% 4 Not in top10

8 semi gloss houma Less than 100 Less than 20% 2 Not in top10

9 old base Less than 100 Less than 20%Not in top

10Not in top

10

10 water base 880 Less than 20%Not in top

10Not in top

10

11 acid stein 1,600 99.91% Not in top10

Not in top10

12 quick dry 880 64.31% Not in top10

Not in top10

13 corona brush 720 100% Not in top10

Not in top10

3.7Out of10

KeywordRankings

These are the keywords which you should most likely target in order to get more trafficflowing into the website.



SEO Opportunity (continued...)

# Organic Keyword Global MonthlySearch

PPCCompetition

14 interlux 1,900 21.23% Not in top10

Not in top10

15 rollers 22,200 84.93% Not in top10

Not in top10

16 paint brushes 33,100 85.43% Not in top10

Not in top10

17 richards paint 40,500 Less than 20%Not in top

10Not in top

10

18 coronada paint 880 21.97% Not in top10

Not in top10

19 ameron 1,900 Less than 20%Not in top

10Not in top

10

3.7Out of10

KeywordRankings

These are the keywords which you should most likely target in order to get more trafficflowing into the website.



PPCOpportunity

Our Recommendations

SuggestedMonthlyBudget

ExpectedMonthly Clicks

We could not find any ads for your keywords.

$1212

713



SiteSecurity

Is your website hackable? Here’s a web security audit for your site which checks forvulnerabilities like Viruses, Trojans, Spyware and Malicious Downloads.

If your website security is breached i.e. if your website is affected by any virus or malware, Google will warns userswith the ominous message "This site may harm your computer". Even modern browsers like Chrome and Firefox displaya warning message if they detect something suspicious. This directly affects your website’s visibility and traffic.Immediate action needs to be taken to clean off these vulnerabilities before Google drops your website from itssearch results.

Not Blacklisted

Virus Not Detected

Malicious DownloadsNot Found

Trojans Not Detected

Backdoors Not Found

Malware NotDetected

Drive-by DownloadsNot Found

Worms Not Detected

Spyware NotDetected

We Have Checked

6Pages



2Out of15

Off-PageOptimization

3Out of 10Out of 10

MozRank represents alink popularity score. Itreflects the importanceof any given web pageon the Internet. Pagesearn MozRank by thenumber and quality ofother pages that link tothem. The higher thequality of the incominglinks, the higher theMozRank.

Moz RankMoz Rank11Out of 100Out of 100

Using over 150 rankingsignals Domain Authorityis SEOmoz's calculatedmetric for how well agiven domain is likely torank in Google.com'ssearch results. DomainAuthority scores on a100-point, logarithmicscale.

Domain AuthorityDomain Authority

23Out of 100Out of 100

Total Links predicts thelikelihood of a singlepage to rank well,regardless of its content.The higher the PageAuthority, the greaterthe potential for thatindividual page to rankwell in search results.Total Links is scored on a100-point, logarithmicscale.

Page AuthorityPage Authority

102

The number of links (juice-passing or not,internal or external) tothe url.

Total LinksTotal Links 4

Links can either be'juice-passing' or 'non-juice-passing.' In short, alink that passes juice is alink that helps the targetpage rank better

Juice Passing LinksJuice Passing Links

14text

7dofollow

7nofollow

0sitewide

14not sitewide

14External BacklinksExternal BacklinksThis is the number of backlinks to your website according to Ahref's

database. Ahref is one of the largest sources of backlink intelligencetool.

7 Referring DomainsReferring DomainsReferring domains are the number of unique domains linking to yourwebsite.

7Referring IPReferring IPThe same IP can host multiple sites. So this is a unique count of a

number of Ips from where we sites have pointed links to your site.7 Referring SubnetsReferring Subnets

Search engines sometimes discount links coming from sites hosted onthe same C class Ips. So the more links a website has from different Cclass subnets, the better backlink diversity it has - which helps theoverall SEO

1Referring Domain vs Referring SubnetsReferring Domain vs Referring SubnetsIdeal ratio should be between 1.25 to 1.50



4.84Out of10

Visibility

Your Visibility Score across Search Engines, Local Directories, Review Sites & Social Sites.

Found andAccurate 0

Found withPossible Errors 15

SourceMissing 16

Having a good visibility score implies the performance of your business in local search engines, directories, review sitesand social networks. Fixing the inconsistent and missing listings mentioned above will definitely help your business’performance in the local ecosystem.

NAP Details

Website Address:-Website Address:- http://vidapaint.com/ City:-City:- HOUMA

Business Title:-Business Title:- VIDA PAINT State:-State:- LA

Business Category:-Business Category:- Home Improvement Zip Code:-Zip Code:- 70360

Business Address:-Business Address:- 100 BOND ST Country:-Country:- United States

Telephone No:-Telephone No:- (985) 868-1005

Visibility Score

48.45% vsvs

Industry Avg.

81%

Accurate : 0 Possible Errors : 1 Missing : 1

Accurate : 0 Possible Errors : 10Missing : 13



Search EnginesSearch Engines 2 Directory SitesDirectory Sites 23

Review SitesReview Sites 3 Social SitesSocial Sites 3



5.55Out of10

Reviews

Top 5 Sites Reviews

Great paint store with very helpful people. Â Only top professional products with reasonable price...Great paint store with very helpful people. Â Only top professional products with reasonable prices. Â I recommend alwaysbuying top paint products as the prep is hard work when done right so you...

Total Reviews : Total Reviews : 1Industry Avg. : Industry Avg. : 9

Avg Reviews

5/5

VS

Industry Avg

4.11/5

4-5 Stars

Positive

3 Stars

Neutral

1-2 Stars

Negative

0 Star

No Rating

100% 0% 0% 0%

Apr25, 2015

Kevin G.



0Out of10

SocialEngagement

Needless to say, being active on social media platforms is an essential part of yourmarketing plan. This audit tells how well you are placed currently on top social

networks.

Social signals have come a long way in terms of their impact on SEO. Recently, Twitter also reportedly struck a dealfor tweets in Google search results. This means, your tweets will have a larger audience than ever before.

Social signals are becoming the new “citation” in terms of overall importance in the ranking algorithm and its timeyou take advantage of engaging your brand on social platforms.

0

0

00

SocialSocialEngagementEngagement

| +1 Button Count |

Li

ke B

utto

n

|

B

u siness Pag e

| Faceb ook Like | Faceb ook Sh are | Share Button | Profile | Share



0Out of10

CompetitorMetrics

7Referring Domains

7Referring IPs

144Referring Domains

131Referring IPs

20,82720,827Referring Domains

13,31513,315Referring IPs

871Referring Domains

822Referring IPs

http://vidapaint.com/ http://www.jones-blair.com/

https://www.sherwin-williams.com/store-locator/paint-store/houma/la/7351?utm_source=google&utm_medium=local_listing&utm_campaign=tag_local_listing

https://www.ppgpaints.com/home

16Google

918Google

31,10031,100Google

15,900Google

VIDAPAINT.COMVIDAPAINT.COM JONES-BLAIR.COM...JONES-BLAIR.COM... SHERWIN-WILLIAM...SHERWIN-WILLIAM... PPGPAINTS.COM/H...PPGPAINTS.COM/H...

JUICE PASSING EXTERNAL LINKS VS NON JUICE PASSING + INTERNAL LINKS

96%

4%

Non Juice Passing + InternalLinks

Juice Passing External Links

98%

2%



70%

30%



94%

6%



LINK SATURATION

11Domain Authority

4Juice Passing Links

102Total Links

28Domain Authority

460Juice Passing Links

27,414Total Links

8181Domain Authority

320,250320,250Juice Passing Links

1,065,8251,065,825Total Links

48Domain Authority

33,742Juice Passing Links

562,366Total Links

MOZ METRICS

AHREFS METRICS



Documents

Website Audit Report - BlackDot · engines which will help them to navigate your website and index your content easily. Robots.txt File Great! Robots.txt file detected. A Robots.txt