WHAT IS UX · Design Look & feel, colours, brand Layout, arrangement of buttons Interactions...

WHAT IS UXDEFINING & MEASURING “GOOD” UX

WHAT IS UX?

UX ≠ UIUI IS THE TIP OF THE ICEBERG

USER EXPERIENCEGOOD EXPERIENCE FOR THE USER

WHY UX?BORN OUT OF NECESSITY

Businessrequirements

Technologysolution

Customer process &interfaces

UX

Why do projects fail? Why are customers difficult to retain?Status quo: technology drives business process, business process defines experience, UX added at end (if at all)

UX is an afterthought instead of key driver of innovation.

How do you know you’re building the right thing?

“Feature bloat” creates over-complicated products and missed deadlines.

Products are not user-centred, difficult to use.

Customers are not retained.

A user-centered approach

User Experience (UX)

Engi

neer

ing

(IT) Business

Useful

Usable Desirable

ProfitableFeasible Viable

Start here

Customer is considered from the start.

Feature prioritization based on customer need.

Differentiation based on positive user experience.

Easier to retain and acquire customers.

Successful companies exalt the voice of the user in all facets of their organizations.

WHAT DO WE MEAN BY GOOD?

Poor Experience

OK

Amazing

WHAT DOES IT TAKE TO BE GOOD?

Poor Experience

OK

Amazing

How do we get here?

UI

Interaction Design

Information Architecture

Content Strategy

User Research

THANK YOU