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research portfolio?
What is a design
>Marty Gage
lextant
Design research: understanding the
experiences and aspirations of
people to influence what to create
It’s not a different portfolio but
an extension of your current
portfolio.
Choose the right projects
Projects with research…
They may not be your best
design work!
Glamour?
Plan it Do it Understand it
Determine questions Select methods Recruit people Collect data Analyze data Synthesize data
R
Process over outcomes
What did you do and why?
Plan it:
Testing ideas?
Need ideas?
How did you select
the right people?
Context gives you
deeper insight.
PRO
ROOKIE
Groups are OK.
It depends what you
do there.
Show the research!
What did you do with the
information you found?
What were the patterns?
How did you interpret the
patterns?
How did you tie the patterns
together?
What did it yield and WHY?
Show the people!
“I felt way in over my head, they were saying RAM, and I thoughtshit! I am out of my league.”
Susan G., San Francisco
What did the people say?
Show you were there!
Summarize what you learned. We will be checking
to see if it makes sense!
art
science intuition
Plan it Do it Understand it
Determine questions Select methods Recruit people Collect data Analyze data Synthesize data
Agree on the questions
Make a plan
Identify the people
Find the right people,
Collect the data
Identify patterns
Create insights
Answer the
question(s)
R
Bring the consumers
to life.
#9.
Build credibility
Innovation results when
all functions in the
organization
own the problem.
Thank you.
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