research portfolio?

What is a design

>Marty Gage

lextant

Design research: understanding the

experiences and aspirations of

people to influence what to create

It’s not a different portfolio but

an extension of your current

portfolio.

Choose the right projects

Projects with research…

They may not be your best

design work!

Glamour?

Plan it Do it Understand it

Determine questions Select methods Recruit people Collect data Analyze data Synthesize data

R

Process over outcomes

What did you do and why?

Plan it:

Testing ideas?

Need ideas?

How did you select

the right people?

Context gives you

deeper insight.

PRO

ROOKIE

Groups are OK.

It depends what you

do there.

Show the research!

What did you do with the

information you found?

What were the patterns?

How did you interpret the

patterns?

How did you tie the patterns

together?

What did it yield and WHY?

Show the people!

“I felt way in over my head, they were saying RAM, and I thoughtshit! I am out of my league.”

Susan G., San Francisco

What did the people say?

Show you were there!

Summarize what you learned. We will be checking

to see if it makes sense!

art

science intuition

Plan it Do it Understand it

Determine questions Select methods Recruit people Collect data Analyze data Synthesize data

Agree on the questions

Make a plan

Identify the people

Find the right people,

Collect the data

Identify patterns

Create insights

Answer the

question(s)

R

Bring the consumers

to life.

#9.

Build credibility

Innovation results when

all functions in the

organization

own the problem.

Thank you.