What companies could/should be doing with RSS feeds

What companies could/should be doing with

RSS feeds

Search and Brand Value

Good SEO rankings means better visibility

and more traffic

Search Visibility and Brand Awareness

Search engine listings stimulate brand recall by a 3-to-1 margin over banner advertising and other online marketing methods.

Source: Search Engine Visibility Study Enquiro Research

Brand Value and Search Results

The NPD Group study reported that search listings were better at branding and produced more sales than banner ads.

The IAB study also reported brand lift from SERPs, especially for prominent listings.

The Process Listen – monitor conversations and

identify influencers Deliver – comment on blogs and

start your own blog, syndicate content –text audio and video

Engage – foster conversations, share content

Measure

PR Value and Media Relations: Using News Engines and RSS

Create a feed for journalists

Organic vs Paid Search

“If you think you're covered because you have a paid ad (PPC listing) in a search engine for a search term that's important to your business, think again.

Organic results (free listings) are far more important and can get more viewership and clicks.

Marketing Sherpa

RSS enable your web content

Seen by Google as a blog You can use news/educational

content

Alexa Traffic Rank

Traffic Rank for skinmdnatural.com:

  529%

Page Views per user:

  26%

Links to the website

Search Results

Dry skin careMSN Yahoo Google

2 6 9

Consumer Recommendations

ResourcesExpansion Plushttp://www.expansionplus.com

My blog: pro active http://falkow.blogsite.com

PRESSfeedhttp://www.press-feed.com/

Contact Details

Sally Falkow

323 882 8125626 676 6419 cellsallyf@expansionplus.com