Wf Swot Analysis

C R E AT I V E G R O U P w e s t

www.creativegroupwest.com323 North 6th Street, Austin TX 78705 • 512.369.8456

SWOT Analysis

- 1st in the market, industry leader- strong brand loyalty- promotions (product placement)- several awards/recognitions (list of best companies to work for)- close community ties- high employee morale- extensive product/service offerings

- higher prices- recent PR mishaps- becoming more corporate- weak international presence- complicated distribution logistics

- organic is now mainstream- growth of organic farms (supply)- further acquisitions, buy-outs- increasing demand of private label items- cultural shift towards health consciousness- corporate restructuring

- organic is now mainstream- competition from mass retailers (Wal-Mart, Target, HEB, etc.)- monopoly, anti-trust regulations- food recalls, contaminations- weather, climate changes (droughts, hurricanes)

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS