Westin - Wellness Movement Activation AP - Compilation - 2014

WELL-BEING MOVEMENT Hotel Activation in Asia Pacific

WESTIN

©2010 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. CONFIDENTIAL & PROPRIETARY May not be reproduced or distributed without written permission of Starwood Hotels & Resorts Worldwide, Inc.

•  A global initiative, brought to life in Asia Pacific Westin hotels, and dedicated to inspiring guests to discover new approaches to well-being at Westin and beyond.

•  The signature programs are being offered not only to hotel guests, but also to hotel employees and associates.

•  The Movement will feature innovative partnerships and programs across Westin’s six pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.

Bringing it to Life in Asia Pacific Westin hotels

©2010 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. CONFIDENTIAL & PROPRIETARY May not be reproduced or distributed without written permission of Starwood Hotels & Resorts Worldwide, Inc. 2

AP COUNTRIES

AUSTRALIA BANGLADESH CHINA GUAM INDIA

INDONESIA JAPAN MALAYSIA SINGAPORE THAILAND

Involved with Well-being Movement Initiative

AP COUNTRIES

AP COUNTRIES Involved with Well-being Movement Initiative

THE WESTIN MELBOURNE

Customer Outreach THE WESTIN MELBOURNE

•  Guests were given the choice of six Westin Wellness interactive activation areas to choose how they personally wanted to experience their own Wellness journey.

•  Move Well: A sunrise yoga session was held by the sales team for the corporate clients

•  Eat Well: A SuperFoodsRx™ breakfast was then served, with Executive Chef Geoff Carkner speaking to clients about the Westin SuperFoodsRx™ program

THE WESTIN SYDNEY

Associate Outreach THE WESTIN SYDNEY

•  Eat Well: The Westin Sydney welcomed associates to our quarterly associate meeting with SuperFoodsRx™ juice shots to reenergise and refocus before the meeting commenced. Post-meeting, associates returned to work refreshed after SuperFoodsRx™ treats such as Blueberry Jelly, Fruit Salad, Vegetables & dip, and more

•  Feel Well: On Monday morning, the Sales & Catering Teams underwent a headspace mediation session to refocus their minds and prepare for Blitz Week.

Customer Outreach THE WESTIN SYDNEY

•  Eat Well: Key clients & SSO Account Managers were invited for a delicious SuperFoodsRx™ dinner in Mosaic. They then enjoyed a cooking class conducted by the chefs in the open kitchen

•  Move Well, Work Well, Eat Well: The Sales team took the clients for a walking sales call, where they set out to experience the runWESTIN route, before heading back at the hotel for a nourishing SuperFoodsRx™ breakfast

Consumer Outreach THE WESTIN SYDNEY

•  Move Well: Westin Australia partnered with celebrity yoga teacher, Charlotte Dodson, to create a travel yoga tool kit which includes both a short yoga video tutorial (in creation) and a downloadable guide with simple tools for creating wellness on the road.

•  Guests are offered easy online access to these effective tools for creating and maintaining optimum wellness.

Media Outreach THE WESTIN SYDNEY

•  Media titles that attended the event include KarryOn (Online Travel Industry Review Site), ETB News (Online Travel News), CIM, Business Events News, Latte, The Nibbler, Escape Lounge, Spice and WNiF.

•  Guests were given the choice of six Westin Wellness interactive activation areas to choose how they personally wanted to experience their own Wellness journey.

•  Move Well: The event kicked off with with a Yoga session specially curated for Westin Hotels and Resorts by Australian celebrity Yoga instructor Charlotte Dodson, followed with a presentation by Director of Sales & Marketing, Karyn Primmer, who participated in the yoga experience. The presentation expanded on the Well-being Movement including the partnership with Headspace and the dedicated digital hub that brings to life all of the innovations under our Six Pillars of Wellness.

Media Outreach (continued) THE WESTIN SYDNEY

•  Move Well: Associates dressed in Westin Gear Lending attire greeted guests & explained the Gear Lending program as they escorted the guests to the Ballroom

•  Eat Well: Guests were invited to create their own muesli at an interactive muesli station where the Chef mixed the ingredients with a cocktail shaker. The hot food station also showcased how a Oatmeal & Blueberry Pancake treat can be nourishing & nutritious with SuperFoodsRx™ ingredients. An associate was present to explain & brew Jing tea on request, while a bespoke juice station offered custom and ready SuperFoodsRx™ combinations such as ginger & orange, and pomegranate & spinach

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THE WESTIN DHAKA

•  Eat Well: A SuperFoodsRx™ breakfast was served for associates in the

cafeteria

Associate Outreach THE WESTIN DHAKA

•  Move Well: Guests were treated to a yoga session in the morning

•  Eat Well: A SuperFoodsRx™ breakfast was then served to guests

•  Feel Well: Guests were treated to a green display that made them feel positive

Consumer Outreach THE WESTIN DHAKA

AP COUNTRIES

•  To encourage Well-being as a habitual lifestyle, a year-long, 21-day well-being tips

sharing campaign was run, with the full day launch held at The Westin Beijing Financial Street

•  The launch was designed to lead all participants into the meditation moment, and suggest how ‘well-being’ can be incorporated easily into daily life. Every participant got to experience the 6 pillars of Westin Wellness

•  Participants were then encouraged to continue their wellness discovery online by sharing wellness tips in the 21-day tips sharing campaign hosted on Weibo & Wechat

Consumer Outreach THE WESTIN (China hotels)

•  The hotels participating were: •  The Westin Beijing Financial Street •  The Westin Hefei Baohe •  The Westin Xiamen •  The Westin Pazhou •  The Westin Ningbo •  The Westin Shenzhen Nanshan •  The Westin Xian •  The Westin Wuhan Wuchang •  The Westin Guangzhou •  The Westin Beijing Chaoyang •  The Westin Sanya Haitang Bay Resort •  The Westin Qingdao •  The Westin Bund Centre Shanghai •  The Westin Nanjing •  The Westin Fuzhou Minjiang

Consumer Outreach (continued) THE WESTIN (China hotels)

Consumer Outreach: Social media coverage

THE WESTIN (China hotels)

Headline: Westin Well-being Movement Begins Balanced Lifestyle Renowned as an industry innovator with a history of firsts in the wellness space, Westin Hotels & Resorts today announced the global launch of the Westin Well-being Movement, an ambitious $15 million brand-wide campaign designed to enhance the well-being of guests and associates around the world. The year-long initiative will introduce a string of innovative partnerships and programs across Westin’s six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. Today’s launch coincides with the International day of Happiness and Well-being and the Spring Equinox – traditionally recognized as the season of renewal.

AP COUNTRIES

THE WESTIN BEIJING FINANCIAL STREET

Associate & Consumer Outreach THE WESTIN BEIJING FINANCIAL STREET

•  To launch the Westin Well-being Movement in China, members of the public and hotel associates were invited to participate in RunWestin Work Out Do Good campaign and an outdoor yoga session

•  A tea drinking meditation and traditional character culture session was held by yoga guru Wang Yuan

•  Popular TV Host Qiu Wei also shared her wellness experience around the 6 Westin Wellness pillars during Happy Hour

•  21-day tips were also framed & given to the media to help incorporate Wellness into their lifestyle

Consumer Outreach: Social Media Coverage THE WESTIN BEIJING FINANCIAL STREET

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THE WESTIN BUND CENTRE SHANGHAI

Associate, Consumer & Media Outreach THE WESTIN BUND CENTRE SHANGHAI

•  Media, guests and associates were invited on separate occasions to experience the Westin Well-being Movement, with staff from HSKP, Workout and Culinary hosting a Q&A session for the media

•  Sleep Well: Guests got to experience the Heavenly Bed for themselves through a display in the hotel lobby itself

•  Eat Well: A SuperFoodsRx™ afternoon tea was served to the participants, with the chefs giving an introduction to the SuperFoodsRx™

•  Move Well: A StarChoice party was held in the form of a fitness class, with specially invited coaches to lead the participants

•  The media that attended the event includes Eastern Channel, Emigrate to Shanghai, Free-lancer, Shanghai International Conference Management Organisation, Gafencu, Noblesse, LifeStyle, Sina.com, wzhotel.com, ShanghaiWOW.com, xpspike (Gourmet Critic), 饕餮yuki (Gourmet Critic) and简单煮义 (Gourmet Critic).

Media Outreach THE WESTIN BUND CENTRE SHANGHAI

Consumer Outreach: Social Media Coverage

THE WESTIN BUND CENTRE SHANGHAI

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THE WESTIN CHANGBAISHAN

Consumer Outreach THE WESTIN CHANGBAISHAN

•  In-house guests were invited to join in the Well-being Movement held at the hotel lobby

•  Eat Well: A selection of SuperFoodsRx™ fruit juices and various healthy desserts were offered to guests to raise awareness on enhancing nutrition in their diet

Customer Outreach THE WESTIN CHANGBAISHAN

•  Sales associates brought SuperFoodsRx™ fruits and desserts to clients on their Sales Blitz to raise awareness of the Westin Well-being Movement

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THE WESTIN CHAOYANG

Consumer Outreach THE WESTIN CHAOYANG

•  11 VIP guests were invited to experience the Westin Wellness elements in a private, exclusive atmosphere

•  No media was invited and the event was kept to a smaller scale, due to the US First Lady’s stay with The Westin ChaoYang

•  Eat Well: Guests enjoyed a reception with SuperFoodsRx™ canapés and welcome drinks. The event ended with a SuperFoodsRx™ cocktail party.

•  Move Well: The Westin WORKOUT® associates coached guests on simple exercises to relax at work. A Westin WORKOUT yoga class was also conducted to help guests unwind after a hectic Monday.

AP COUNTRIES

THE WESTIN FUZHOU MINJIANG

Associate, Consumer & Media Outreach THE WESTIN FUZHOU MINJIANG

•  Media, guests and associates were invited to Starwood Career’s Day, held in conjunction with Westin Well-being Movement

•  A booth was set up showcasing the 6 pillars of Wellness

SLEEP WELL

MOVE WELL FEEL WELL WORK WELL

PLAY WELL EAT WELL

•  The media that attended the event included Home Gardening Magazine (家园杂志), Southeast News (东南快报), Fuzhou Evening News (福州晚报), Haixiadu City News (海峡都市报), Xiezhilou Magazine (写字楼杂志), Sina Fujian (新浪福建), Fuzhou TV Station 110 (福州电视台新闻110), FM893, Tengxun Net (腾讯大闽网), 78fz美食网 and Auto Market (车行楼市)

Media Outreach THE WESTIN FUZHOU MINJIANG

THE WESTIN FUZHOU MINJIANG

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THE WESTIN GUANGZHOU

Associate, Consumer & Media Outreach THE WESTIN GUANGZHOU

•  A themed treasure hunt, Westin Essence Hunting, was designed for guests, media and associates to learn about Westin Wellness through fun and games

•  The media that attended the event includes TVB, Guangzhou Daily, CityZinem That’s PRD, In The Red, PC Lady, GZ TV, Chinese Beauty, China Hotel and VPM黑暗萤火虫 (Influential Weibo Blogger)

•  Sleep Well: Participants had to identify the correct Westin Brand Bed Assembly Standards

•  Eat Well: SuperFoodsRx™ had to be picked out from amongst 30+ foods

•  Play Well: A jigsaw competition was organised

•  Feel Well: Participants had to identify the signature Westin White Tea scent from the others

•  Move Well: Sporty games were played at the poolside

•  Work Well: Participants had to identify the correct clutter-free meeting styles from amongst others

Associate, Consumer & Media Outreach (continued)

•  The 6 brand Wellness Pillars were displayed for a week at the hotel lobby

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THE WESTIN HEFEI BAOHE

Associate, Consumer & Media Outreach THE WESTIN HEFEI BAOHE

•  The local media, Hefei BBS, Togo Website, 365jia.cn, Sina Anhui, Jin News and Hefei

TV Station, was invited to understand more about Westin Wellness, and Mr. Beresford,

GM answers questions about Westin Wellness by the media

•  Eat Well: Sous Chef of Seasonal Tastes, Jackie Hong, introduces SuperFoodsRx™ and

their benefits to the press. SuperFoodsRx™ Welcome Drinks were served to media

•  Feel Well: Westin WORKOUT associates demonstrated neck relaxing exercises

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THE WESTIN NANJING

Associate, Consumer & Media Outreach THE WESTIN NANJING

•  Media, guests and associates were invited to try out Tai Ji and yoga under the Move Well pillar of Westin Wellness

•  The media that attended the event includes Nanjing Daily, MAP, Phoenixweekly, NINGSHE, Your Life and Longhoo.

•  Move Well: A Tai Ji coach introduced the benefits of Chinese Kung Fu, and taught several Tai Ji movements to the associates, guests & media.

•  Feel Well: Executive Assistant Manager Jennifer Zhang introduces the Headspace concept to the media and associates

THE WESTIN NANJING

Guests and associates alike posted on the WeChat of The Westin Nanjing after enjoying the Yoga Course.

AP COUNTRIES

THE WESTIN NINGBO

Associate, Consumer & Media Outreach THE WESTIN NINGBO

Westin Wellness: Main Event

•  Media and guests were invited to learn more about the 6 Westin Wellness Pillars.

•  The media that attended the event includes Ningbo Daily, Ningbo Evening News, Southeast Business News, Xin Qiao Bao, A La Travel, Fascination, The City to City, Xian Dai Jin Bao, Hulian.net, Meishimeike and Kan Ning Bo (Weibo Media)

•  A dance performance by children kicked off the program.

•  Guests were served SuperFoodsRx™ canapés, while the media experienced SuperFoodsRx™ at Mai

THE WESTIN NINGBO

Consumer & Media Outreach THE WESTIN NINGBO

Westin Wellness: Horseback Riding Event

•  Media, hotel guests and celebrities were invited to experience the launch of Westin Well-being Movement

•  The media that attended the event includes Comfort, Reluxe, ELLE, Metro Weekly, That’s Shanghai, City Weekend, Leon, Shanghai Times, Mr_BananAA (Influential Weibo Blogger), 宁广娱乐先锋-FM92 (FM92 Weibo) and Kan Ningbo (Weibo).

•  Play Well: Guests enjoyed a dressage show and took part in horse riding activities

•  Eat Well: A well-being Sunday Brunch was set up for all to enjoy

THE WESTIN NINGBO

AP COUNTRIES

THE WESTIN PAZHOU

Media & Consumer Outreach THE WESTIN PAZHOU

•  Media and guests were invited to learn more about the 6 Westin Wellness Pillars set up at the hotel lobby

•  The media that attended the event includes Trends Media, Nobeless, Modern Weekly, Style Weekly, Southern Urban Daily, Nanfang Daily, Metro Daily, Dayoo.com, Sina.com, Southern.com, ChinaLuxus.com and Tencent.com.

•  Feel Well: Ikenbana, or flower arrangement lent a relaxing ambience to the show lobby, while foot massages were given to guests.

•  Play Well: A Heavenly spa presentation was given to extoll the benefits of relaxation in a busy city

Media & Consumer Outreach (continued) THE WESTIN PAZHOU

•  Sleep Well: The Westin Heavenly Bed was displayed for guests to experience the 10 layers of pure comfort

•  Move Well: The Westin WORKOUT and New Balance gear display was on display for guests to understand how Westin helps them keep fit on the road

•  Work Well: Clutter free meeting setup was created, with hotel staff explaining the program onsite

•  Eat Well: A SuperFoodsRx™ tasting station helped educate the audience on the pairing of certain foods to increase their nutritional value

THE WESTIN PAZHOU

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THE WESTIN QINGDAO

Associate, Consumer & Media Outreach THE WESTIN QINGDAO

•  Media, guests and associates were invited to experience Wellness pillars in different meeting rooms with the Wellness pillars set up, and creatively combined with a Wedding theme.

•  The media that attended the event includes Qingdao Daily News, Qingdao Evening News, Qingdao Economic News, Life Style, Paper, Splender, Shenlan, Red Star, Qingdao Newsweb, Ifeng.com, Qingdao News Radio, Qingdao Traffic Radio and Elite Style.

Associate, Consumer & Media Outreach(continued)

THE WESTIN QINGDAO

•  Sleep Well: Guests got to experience the Heavenly Bed for themselves thanks to a ‘Photoshoot with Sleeping Beauty’ contest via the Weibo platform

•  Eat Well: SuperFoodsRx™ station with SuperFoodsRx™ Tree photobooth, Super Chefs cooking class, ring-toss game. End with SuperFoodsRx™ cocktails show with blackjack games (Play Well)

•  Feel Well: A Health Wheel Game was created to promote the Heavenly Spa. Guests could enjoy a massage during the event

•  Move Well: A rejuvenating yoga class was held for the participants

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THE WESTIN SANYA HAITANG BAY RESORT

Associate, Consumer & Media Outreach THE WESTIN SANYA HAITANG BAY RESORT

•  Media, guests and associates were invited to experience Wellness pillars firsthand

•  The media that attended the event includes Hainan Daily, Sanya Morning Post , Fun Travel Magazine, Toptour.com, Sanya.tianya.cn, Sanyatour.com, Hnntv.cn, Hinew.com, Hainan Traffic Radio, Sanya Radio Station and Sanya TV

•  Eat Well: SuperFoodsRx™ afternoon tea was served to participants. They were also served SuperFoodsRx™ themed dinner at Mai, followed by a Wellness breakfast the next morning

•  Move Well: The Westin WORKOUT® trainer gave an introduction about New Balance gear lending program to raise awareness, followed by participants changing into the gear & taking the runWESTIN route to personally experience the ease of staying fit on the road

•  Sleep Well: Particpants experienced the Heavenly Bed for themselves as they stayed overnight

Consumer Outreach: Social Media Coverage (continued)

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THE WESTIN SHENZHEN NANSHAN

Customer Outreach THE WESTIN SHENZHEN NANSHAN

•  Corporate customers were invited to join in a celebration of Westin Well-being Movement, where they experienced the pillars of Wellness for themselves

•  Move Well: A series of Move Well games and competitions were rolled out to get guests engaged, from yoga to cycling competitions

•  Feel Well: Refreshment Spa massages were offered

•  Eat Well: Tea break with SuperFoodsRx™

AP COUNTRIES

THE WESTIN TIANJIN

Associate, Consumer & Media Outreach THE WESTIN TIANJIN

•  Media, guests and associates were invited to experience Wellness pillars firsthand

•  The media that attended the event includes Jin Magazine – EN, Jin Magazine – JP, Business Tianjin, Caranavi, Elegancy, Tientsin’s, Holiday 100, Jinwan Economic Weekly, New Champion, China Daily, Time Out – CN, Time Out – EN, Beijinger, Beijing Kids, City Weekends, Fan Magazine, IPTV, That’s Beijing and Sina.com

•  Eat Well: Dining Safari at Zen5ses. Guests were treated to a SuperFoodsRx™ Cooking Class with the Super Chefs. They also learnt about SuperFoodsRx™ over Happy Hour

•  Move Well: A rejuvenating yoga class was held for the participants

•  Sleep Well: After a Heavenly Bed introduction, guests took part in a bedmaking competition where the winners went home with a bathrobe

THE WESTIN TIANJIN

AP COUNTRIES

THE WESTIN WUHAN WUCHANG

Associate, Consumer & Media Outreach THE WESTIN WUHAN WUCHANG

•  Media, guests and associates were invited to experience Wellness for themselves

•  The media that attended the event includes Zhangjiang Daily (长江日报), Wuhan Evening News (武汉晚报), Wuhan Morning News (武汉晨报), Chutiandu City News (楚天都市报)， Changjiang Weekly, Chutianjin News (楚天金报), W Weekly (W 周刊), Shangchen (上层), Boss Style, Wuhan Travel (武汉旅游), Hubei Travel (湖北旅游), First Living (第一生活), New Life Weekly (新生活周报), Wedding Guide (婚礼导航), Wuhan Weekly (武汉壹周), Chu World (楚天下), 睿, DaXi(大喜), Da Chu Wang (大楚网), De Yi Living (得意生活), Han Net (汉网), Xin Hua Net (新华网), Sohu (搜狐), FM927, FM966, FM936, FM988, FM1026, Wuhan TV Station (武汉电视台《城市节拍》) and Wuhan First Station (武汉一台)

•  Sleep Well: The Heavenly Bed was set up on display for guests to take pictures

•  Move Well: A gear-lending station was set up to educate participants on staying fit on holiday. They also went on a friendly runWESTIN route

•  Play Well: A 5-minute shoulder and neck massage was offered to guests

•  Feel Well: A sensory welcome was created at the registration lobby

•  Work Well: A clutter-free meeting was setup with SMP elements with a simple tea break

•  Eat Well: Guests could choose from 3 types of SuperFoodsRx™ juices to refresh themselves, and help themselves to a SuperFoodsRx™ themed lunch in Seasonal Tastes

Consumer Outreach THE WESTIN WUHAN WUCHANG

•  A flash mob creative performance was organised at one of the hottest shopping center of Wuhan

•  Invite cards were handed out during the show to promote participation

•  The unexpected performance drew massive media coverage, and comments on SNS

•  View the Youku video here

Consumer Outreach: Social Media Results THE WESTIN WUHAN WUCHANG

Social Media Channel Peak Exposure (23rd Mar)

Total Exposure

New Followers

Hotel Official SINA WEIBO

Weibo posters related to Westin Wedding Fair

128691

Exposure 19485 on peak time on 23rd March

AP COUNTRIES

THE WESTIN XIAMEN

Associate, Consumer, Customer & Media Outreach

THE WESTIN XIAMEN

•  Media, guests and corporate guests were invited to experience Westin Wellness pillars for themselves.

•  The media that attended the event includes Xiamen Daily, Straits News, Strait Life News, YSQB magazine, Xiamen TV, Xiamen News Radio, Xiamen Music Radio, XM Radio & TV News, Office Magazine, Chew People Magazine, Xmfish.com and Luxury Magazine.

•  Move Well: A setup was done with a yoga mat & ball, stationary bike, models in Gear Lending attire, and a video on runWESTIN was played. Associates also enjoyed a yoga session

•  Eat Well: Live cooking using SuperFoodsRx™ ingredients was done, with a DIY segment under the SuperChef program. Jing tea was also served as the Westin Weekend welcome drink. On the associate level, a SuperFoodsRx™ tasting counter was set up at the canteen where they learn more about the benefits of nutritious foods.

THE WESTIN XIAMEN

•  Sleep Well: The Westin Heavenly Bed was displayed to raise awareness

•  Work Well: A display of clutter-free work setup was done to showcase how environment can play a part in a more effective meeting

•  Feel Well: Live cooking using SueprFoodsRx™ ingredients was done, with a DIY segment under the SuperChef program. Jing tea was also served as the Westin Weekend welcome drink

•  Play Well: An in-house live DJ was on set to liven the atmosphere. Associates also wore Well-being shirts that were shared by guests onto social media platforms

Associate, Consumer, Customer & Media Outreach (continued)

THE WESTIN XIAMEN

AP COUNTRIES

THE WESTIN XIAN

Associate, Consumer & Media Outreach THE WESTIN XIAN

•  Media, guests and associates were invited to experience Wellness for themselves

•  The media that attended the event includes Holiday, Driving Tour, Life Express, Bright, Travel the World, Find, Newko, NewStyle, Enjoy China Daily, Modern Female, Xian Evening News, CnWest, FM98.8, FM104.3, Noble Magazine, Xianease, Wang Jin (FM98.8 DJ and popular Weibo blogger) and Shu Lan (FM104.3 DJ and popular Weibo Blogger).

•  Move Well: Tachi Expert Mr. Guo shared Chinese traditional Tachi culture and led all the high-level managers to learn some simple movements. Participants also learnt about yoga & meditation relaxation through an instructor

•  Eat Well: Members of the public and Radio FM 98.8 participated in the EAT WELL activity launch, where healthy desserts were served

THE WESTIN XIAN

AP COUNTRIES

THE WESTIN GUAM

•  All size pillars of wellness were represented and spoken about during a speech •  Eat Well: The culinary team put together a SuperFoodsRx™ menu for the

associates

•  Move Well: Associates also participated in a yoga session with the Sales & Marketing department

Associate Outreach THE WESTIN RESORT GUAM

•  The local media was invited to the global Starwood Careers Day & Westin

Well-being Movement launch, where GM Mr. Toshi Doi spoke about the 6 pillars of Wellness during his welcome speech

•  Eat Well: The media enjoyed a SuperFoodsRx™ meal

•  Move Well and Feel Well: The pillars were on display during the event for the media to find out more

Media Outreach THE WESTIN RESORT GUAM

AP COUNTRIES

THE WESTIN HYDERBAD MINDSPACE

Associate, Consumer & Media Outreach THE WESTIN HYDERABAD MINDSPACE

•  Guests, associates and consumers were invited to experience the brand’s signature Wellness programs, with one day set aside to raise proceeds for Heal-a-Child Foundation

•  The media that attended the event includes Hans India, Metro India, Times of India, Deccn Chronicle, Ragalhari.com, Tulip and Hybiz TV

•  The 6 pillars of Well-being were set up at the hotel lobby

•  Move Well: A 5km run by associates, corporate and resident guests set off the launch of the Westin Well-being Movement. Heavenly Spa Manager Shalin Jose also conducted a yoga meditation session, while the Cross Fit team gave guests the option of enjoying a fun fitness session

THE WESTIN HYDERABAD MINDSPACE WELL-BEING MOVEMENT LAUNCH

6 Pillars of Well-Being Setup at The Westin Place

The team leading the way with Ko (General Manager)

3 mins CrossFit exercise = 3Hrs spent at a Gym

THE WESTIN HYDERABAD MINDSPACE

•  Feel Well: A unique Detoxifying Wellness Program was launched for guests, and received positive feedback

•  Eat Well: SuperFoodsRx™ Breakfast was served to participants, to get them started right

We launched our Detox Program to get our guests feedback and the same was very well accepted by few elite ladies from Hyderabad [From Left :

Ms. Manisha Singhania | Aarti Nair , Shalin Jose (Heavenly Spa Manager) & Smita Rane] Giving us a great program to launch in Hyderabad ©2010 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. CONFIDENTIAL & PROPRIETARY May not be reproduced or distributed without written permission of Starwood Hotels & Resorts Worldwide, Inc. 18

SuperFoodsRx™ Breakfast

Consumer Outreach THE WESTIN HYDERABAD MINDSPACE

•  Play Well: The Westin Hyderabad Mindspace hosted the 4th Anniversary celebration of Heal a Child Foundation, where the staff dressed up as their favourite characters at the costume party. Proceeds of INR 8 lakhs were collected through the event

4th ANNIVERSARY – COSTUME PARTY HEAL A CHILD FOUNDATION

Trustees of Heal A Child Foundation

Nikita,Rachna & Prateek Mehta

Sabina & Xavier

Sabina & Namrata Shirodkar Cate & Nicole

Nikita,Rachna & Prateek Mehta

Sabina & Xavier

Sabina & Namrata Shirodkar Cate & Nicole

Consumer Outreach: Social Media Success THE WESTIN HYDERABAD MINDSPACE

SOCIAL MEDIA SUCCESS March 2014

3 X Average impressions on the days of event: 69360 (vs usual 25159) 3 X Average new fans from 21st to 23rd: 33 (vs usual 13) Many times more stories created during campaign: 3026 (vs usual 167) A jump of 300% on each level during the time these Two Events SOCIAL MEDIA

SUCCESS March 2014

Average impressions on other days: 25159 Average impressions on the days of event with our updates: 69360 Total Impressions from 21st to 23rd: 208080 Average new fans on regular days: 13 Average new fans from 21st to 23rd: 33 Total New fans from 21st to 23rd: 99 Stories created during campaign: 3026 Average on regular days: 167 A jump of 300% on each level during the time these Two Events.

THE WESTIN MUMBAI GARDEN CITY

Local influential blogger and guest - Ambrosia and Sayanti Banerjee - attended the activity hosted by The Westin Mumbai Garden City, in line with the Wellness Movement

Consumer Outreach: Blogger Coverage THE WESTIN MUMBAI GARDEN CITY

THE WESTIN GURGAON NEW DELHI

Media Outreach THE WESTIN GURGAON NEW DELHI

•  Media was invited to experience a Wellness Weekend at The Westin Gurgaon New Delhi

•  The media that attended the event includes Akanksha Redhu ( I n fl u e n t i a l B l o g g e r ) , A s i a S p a , F a s h i o n o m i c a l , Chefatlarge.in, Exotica, T & L – Aroma and Women’s Health/Prevention

•  Play Well: The official launch took place by the poolside, where participants got to relax with cocktails and healthy appetisers while learning about the programs

•  Feel Well: Participants were treated to a Heavenly Spa where they rejuvenated with signature treatments

•  Sleep Well: A Heavenly Bed was set up by the poolside

•  Eat Well: They were served a SuperFoodsRx™ lunch at Prego, then a healthy breakday the next day.

Consumer Outreach: Blogger Coverage THE WESTIN GURGAON NEW DELHI

Akanksharedhu.com

THE WESTIN CHENNAI VELACHERY

Media Outreach THE WESTIN CHENNAI VELACHERY

•  Media was invited to experience a Wellness Weekend at The Westin Gurgaon New Delhi

•  The media that attended the event includes Times of India, Deccan Chronicle, Hindu- Business Line, News Today, Rajasthan Patrika, Sakshi, Ritz, Liberty Times, IndiaGlitz.com, DirectChennai.com, Behindwoods.com, Sulekha.com, ChennaiVision.com

THE WESTIN PUNE KOREGAON PARK

Associate Outreach THE WESTIN PUNE KOREGAON PARK

•  A series of health and fitness activities were organised for hotel associates throughout the week, to promote well-being

•  Feel Well: 1,100 meditation minutes were clocked by participants. A yoga session was also conducted

•  Move Well: A runWESTIN 3km run was conducted along the main streets of Koregaon Park, followed by a line of exciting fitness challenges such as bicep curls, crunches & more

•  Play Well: A gold clinic was organised at the Poona Gold Course for the senior leadership team, with chipping and putting lessons to introduce them to the game

Associate Outreach (continued) THE WESTIN PUNE KOREGAON PARK

•  Eat Well: A SuperFoodsRx™ breakfast and lunch spread was served, as chefs explained the health benefits of antioxidant rich foods. Associates were also served a SuperFoodsRx™ inspired apple cinnamon elixir

•  Feel Well: A health camp was conducted for associates to get essential health checks such as Bone Mineral Density Check, BMI and blood pressure diagnosis and dental checks

•  Work Well: A session on workplace wellness was held, where various stress releasing exercises & techniques to enhance workplace productivity was taught. Dr. Anshuman Kher was invited in a separate session to impart exercise techniques and ways to maintain work life balance

AP COUNTRIES

AUSTRALIA

INDONESIA

MALAYSIA

SINGAPORE

THAILAND

Associate Outreach

Associates were given the opportunity to stay overnight at the resort & heighten the understanding of wellness brand initiatives

Sleep Well: Participants slept on a Westin Heavenly® Bed to experience it for themselves

Eat Well: SuperfoodsRX® meals were served

Move Well: They engaged in Yogic Stretching to relax the mind

THE WESTIN RESORT NUSA DUA, BALI

•  An uplifting exhibition was hosted in front of Bali Collection lifestyle complex, where interactive displays were set up to introduce the 6 brand pillars of wellness, with light bites offered

•  Feel Well: A video showcased the resort’s recent transformation journey followed by a 15 minute session of breathing exercises

•  Sleep Well: A Heavenly® Bed was elevated over a pond to increase awareness

•  Play Well: A photo booth and well-being guest board was set up, amongst other activities

Consumer Outreach THE WESTIN RESORT NUSA DUA, BALI

Associates visited key local agents dressed in sports wear by New Balance (Play Well) and Heavenly Waffle Weave Bathrobes (Feel Well) to bring to life the message that the resort is taking wellness to the next level

Customer Outreach THE WESTIN RESORT NUSA DUA, BALI

•  In addition, a social media table was set up with the aim to generate a buzz about the Westin Well-being Movement through Facebook, Twitter and Instagram.

Consumer Outreach: Social Media Coverage #WestinWellbeing:

Associate activity video http://youtu.be/a3030eiJ3rA

Public launch activity video http://youtu.be/t4qrGigIaEY

Well-being Movement Videos were shared on YouTube

AP COUNTRIES

Associate Outreach THE WESTIN TOKYO

•  Well-being posters were placed where traffic is higher

•  At the canteen, 5 workstations with Well-being screensavers that rotate with the 6 pillars were displayed for associates to access well-being information, daily updates and key news

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Associate & Media Outreach THE WESTIN TOKYO

•  Feel Well: Associates, bloggers and the media were invited to the Well-being Movement Open House to take part in a yoga session held by Westin Brand Ambassador Waka Nozawa

•  Waka Nozawa is a well-known Yoga Meditation instructor and fashion model. Her Yoga DVD hit the 2013 Yahoo! Japan bestseller charts

•  Attendees to the event included 46 media, 25 bloggers and 18 guests. Amongst them was D i e t m a r K i e l n h o f e r – G M o f W e s t i n TokyoNozawa, with media from Elle online, Figaro Japon, Mainichi daily, Toyo Keizai, Yoga Journal, Nikkei Otona no OFF, BODY +, AllAbout, LEON, dot asahi, MyNavi news, Openers, NHK radio, Asahi digital, Tokyo Sports, HOTERES and more

•  Ambassador Waka Nozawa featured the Open House on her blog and Instagram.

Consumer Outreach: Social Media Coverage by ambassador

THE WESTIN TOKYO

•  Bloggers blogged about the Yoga Meditation session, raising awareness to the fans of their blogs

Consumer Outreach: Blogger Coverage THE WESTIN TOKYO

http://tokyorabit.blog.fc2.com/blog-entry-1216.html

http://ameblo.jp/panda--cafe--panda/entry-11804641478.html

http://ameblo.jp/radio-reporter/entry-11803955393.html?utm_source=antenna

AP COUNTRIES

THE WESTIN KUALA LUMPUR

Consumer & Media Outreach THE WESTIN KUALA LUMPUR

•  The activity-packed day saw The Westin Kuala Lumpur inviting guests to experience the Westin Wellbeing elements

•  Media titles that attended the media event include New Strait Times, Baccarat, Malaysia Tatler, Expatriate Lifestyle, Hotel Magazine, MissyBlurKit and Sunshine Kelly

•  Play Well: 14 girls from the Karunai Ilham Girls Home were invited to bake and decorate cookies with Pastry Chef Michelle Low, where their creativity was put to great fun

•  Feel Well: Guests & Media were treated to a 5-minute head & shoulder massage

•  Eat Well: Various SuperFoodRx™ inspired bites were served

•  Move Well: The WestinWORKOUT® team dished out quick workout tips

Associate & Consumer Outreach THE WESTIN KUALA LUMPUR

•  Guests & associates also took part in an activity-packed week organised by The Westin Kuala Lumpur

•  Play Well: Kids were treated to a colouring competition at the Kids Club, while associates had fun cooking with Chef Pearl Woo from Qba

•  Feel Well: Associates were treated to a 5-min head & shoulder massage, while well-being hampers filled with energy drinks & SuperFoodsRx™ snacks were delivered to every department. An inter-department fitness challenge was also held

•  Eat Well: Grab & Go SuperFoodRx™ breakfast was handed out to associates. A well-being lunch was also served at the staff canteen à video here

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Associate & Consumer Outreach (continued)

THE WESTIN KUALA LUMPUR

•  Move Well: Facebook fans redeemed complimentary passes to the WestinWORKOUT® gym. Over 120 coupons were claimed. Guests & associates also participated in a RunWESTIN™ activity & a Zumba session

•  Work Well: Delegates were offered SuperFoodsRx™ enhanced coffee and tea breaks that featured Smoked Salmon, Tuna Steak Sandwich & more, when they booked meetings at the Westin Kuala Lumpur

•  Sleep Well: The award-winning Heavenly Bed was featured at the hotel lobby, where guests could learn more about its functions or find out how to purchase it

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THE WESTIN LANGKAWI RESORT & SPA

Associate & Consumer Outreach THE WESTIN LANGKAWI RESORT & SPA

•  Guests and associates at The Westin Langkawi & Spa were treated to a week’s long of activities designed around the 6 brand pillars

•  Move Well: Sunrise yoga sessions and SH’BAM™ fitness dance classes were held at the Heavenly Spa by Westin

•  Work Well: The resort’s management team hosted their meeting at different venues through the week to get inspired by new surroundings à 2-bedroom villa, Tide restaurant, recreation building & more)

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Associate & Consumer Outreach(continued)

•  Sleep Well: The signature Heavenly Bed was placed on the beach for fun photo-shoots

•  Eat Well: A cooking class was held at Seasonal Tastes, with an Unwind hour featuring beverages infused with SuperFoodsRx™ ingredients and Jing Tea by the poolside

•  Play Well: Guests enjoyed a fun nail art session at the resort’s lower lobby

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•  Selected Well-being initiatives were reflected on the hotel’s Facebook page to raise awareness & reinforce the brand’s Wellness positioning

AP COUNTRIES

Associates Outreach THE WESTIN SINGAPORE

•  Feel Well: Hotel employees got to learn about how to and experience Headspace through meditation techniques

Media Outreach THE WESTIN SINGAPORE

•  The media that attended the event includes Simply Her and Shape Magazine

•  Move Well: Ex celebrity, fitness guru and Loopz Fitness founder Wong Li-lin, a suitable ambassador of Westin wellness, addresses the media

Associate, Customer & Media Outreach THE WESTIN SINGAPORE

•  Move Well: Fitness guru and Loopz Fitness founder Wong Li-lin shows everyone how they can stay fit in a fun, relaxing manner

AP COUNTRIES

Associate, Consumer & Customer Outreach

THE WESTIN GRANDE SUKHUMVIT

•  Mr. Charles Jack, General Manager recently kicked off the hotel’s launch of the global “Westin Well-being Movement” campaign with associates and guests alike

•  The management team and sales associates conveyed Westin Well-being Movement wishes on sales visits to all customers during the brand’s week-long Global Sales Blitz

Associates having fun with the Well-being Movement

The management team preparing for their Global Sales Blitz

IN CONCLUSION

WESTIN WELL-BEING MOVEMENT OBJECTIVES WERE MET

Objectives Met

•  The Westin Well-being Movement was successfully implemented and executed in the hotels, with guests, associates and clients in Asia Pacific region achieving their definitions of well-being in relation to their professional careers.

•  Associates gained a deeper, thorough understanding of the Westin Wellness pillars and are now able to better incorporate what they have learnt not just on guests, but also for their personal lives

•  Guests went away with a lasting impression of Westin as a wellness innovator after experiencing the six pillars of wellness for themselves

•  The Extensive Media Coverage generated meant the campaign successfully reached out to Westin’s potential target group of well-heeled travellers in Asia Pacific

THANK YOU

Westin - Wellness Movement Activation AP - Compilation - 2014

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