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12/4/2012
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Newsletter PublishingTips and Strategies
December 5, 2012
Claire Condra, Education Content Manager
Alyssa Gothelf, Online Marketing Manager
Welcome!
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Introducing Magento Go
Launched February 2011
Ready-to-use professionally designed themes
Inline and importable translations
Drag-and-drop layout editing
Out-of-the-box payment gateway integrations
Expand your store with Trusted Extensions
Professional web design services from partners
• Legal Requirements
• Building and Managing Your List of Subscribers
• Transactional Email
• Commercial Newsletters
• Creating an Archive of Past Issues
• Questions & Answers
Agenda
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Types of Business Email
Commercial
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Transactional
Types of Business Email
Other
Types of Business Email
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Senders must use approved method to obtain email addresses.
Recipients must “opt in” before email is sent.
Recipients must be able to “opt out” from receiving future email.
Senders cannot mislead recipients about the origin of the email or type of content. The commercial nature of the message must be clear.
Email Requirements
http://www.business.ftc.gov/documents/bus61‐can‐spam‐act‐compliance‐guide‐business
Bureau of Consumer Protection
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Is this spam?
Building Your List ofSubscribers
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Building Your List of Subscribers
Building Your List of Subscribers
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Building Your List of Subscribers
Building Your List of Subscribers
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Transactional Email
Transactional Email TemplatesSystem > Configuration > Templates > Transactional Emails
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Transactional Email TemplatesSystem > Configuration > Templates > Transactional Emails
Transactional Email TemplatesSystem > Configuration > Templates > Transactional Emails
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Newsletter Subscription Options
System > Configuration > Customers > Newsletter
Senders must use approved method to obtain email addresses.
Recipients must “opt in” before email is sent.
Recipients must be able to “opt out” from receiving future email.
Email Requirements
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Managing Subscriptions
Managing SubscriptionsNewsletter > Newsletter Subscribers
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Managing SubscriptionsNewsletter > Newsletter Subscribers
Managing SubscriptionsNewsletter > Newsletter Subscribers
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Take advantage of existing content in your store
Leverage Store Content
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Export Your List of SubscribersNewsletter > Newsletter Subscribers
Exported Data in ExcelNewsletter > Newsletter Subscribers
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Set Up a Coupon CodePromotions > Shopping Cart Price Rules
Create a Shopping Cart Price RulePromotions > Shopping Cart Price Rules
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Create a Shopping Cart Price RuleCustomers > Customer Groups
Publish RSS FeedsSystem > Configuration > Catalog > RSS Feeds
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Publish RSS FeedsSystem > Configuration > Catalog > RSS Feeds
Publish RSS FeedsSystem > Configuration > Catalog > RSS Feeds
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Publish Your Newsletter from MailChimp
Magento
MailChimp
Publish Your Newsletter with MailChimp
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Publish Your Newsletter with MailChimp
Drive traffic to your site with an archive of past issues
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Link Newsletter Articles Back to Your Store
Create a Page Hierarchy with Navigation
1. Create a separate content page for each article.
2. Create a page hierarchy with a node for each issue.
3. Add the content pages to each node.
4. Add a navigation menu to each page.
5. Link to the hierarchy from the footer of your store.
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
Create a Page Hierarchy with Navigation
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Create a Page Hierarchy with Navigation
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Price Rules CMS Pages
Pages Hierarchy
Static Blocks
Frontend Apps
Coupon Codes
RSS Feeds
Customer Groups
Transactional Email
Export
Footer LinksSubscribers
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Be sure and visit magentogo.com/support for other tutorials, articles and videos to help
you get going with Magento Go!
Be sure to stop by go.magento.com/support to help you get going with Magento Go!
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