View
2
Download
0
Category
Preview:
Citation preview
30.03.2016
Weekly report 12/2016
http://www.pzot.pl http://www.lece.pl http://www.merlinx.pl
Data source: MerlinX*
* MerlinX is one of the most popular reservation systems used by travel agency offices in Poland
30.03.2016
Last week – 12/2016, tours 01.11.15 – 31.10.16 compared with week 13. in 2015 r.
-27,4%
-29,2% -29,5%
-29,0%
-28,5%
-28,0%
-27,5%
-27,0%
-26,5%
-26,0%
Bookings Clients
Easter week did not surprise us. Travel offices were empty and sales went down by nearly 30%
30.03.2016
Last week – 12/2016, tours 01.11.15 – 31.10.16 compared with week 13. in 2015 r.
-15,4%
2,1%
-33,4%
Bus Own journey Flight
Clients +/-%
Bus 8,2%
Own journey 11,8%
Flight 79,9%
Share %
30.03.2016
Ranking of the most popular countries & destinations in CW12 tours from 01.11.15 to 31.10.16
2 1 3
Rank Destination Price/booking Price/person
1 Heraklion 7 247 2 680
2 Zakynthos 6 937 2 653
3 Korfu 6 961 2 526
4 Fuerteventura 6 648 2 930
5 Burgas 5 678 2 146
6 Teneryfa 6 877 2 854
7 Rodos 6 442 2 553
8 Majorka 7 185 2 880
9 Chania 7 118 2 806
10 Hurghada 4 306 2 122
11 Varna 5 614 2 044
12 Antalya 5 302 2 095
13 Kos 6 985 2 510
14 Gran Canaria 6 709 2 906
15 Malaga 5 225 2 347
16 Lanzarote 6 366 2 704
17 Marsa Alam 5 191 2 335
18 Madera 8 063 3 600
19 Barcelona 5 661 2 474
20 Pafos 6 321 2 722
Country Price/booking Price/person
Grecja 7 150 2 627
Hiszpania 6 640 2 850
Bułgaria 4 599 1 924
Chorwacja 4 758 1 631
Włochy 5 446 2 228
Egipt 4 641 2 225
Portugalia 8 320 3 538
Turcja 5 613 2 172
Cypr 6 095 2 505
Albania 4 827 1 951
30.03.2016
The average price per person in the tourist year 2015/16
Chart shows the change in the average package travel price per person, booked in recent weeks, on example of packages to Antalya, Heraklion, Hurghada and Tenerife.
1 400
1 600
1 800
2 000
2 200
2 400
2 600
2 800
3 000
3 200
week 03 week 04 week 05 week 06 week 07 week 08 week 09 week 10 week 11 week 12
Hurgada Teneryfa Antalya Heraklion
30.03.2016
Average price per booking and the price per person in 12. week
7 150 6 640
4 599 4 758
5 446
4 641
8 320
5 613 6 095
4 827
2 627 2 850
1 924 1 631
2 228 2 225
3 538
2 172 2 505
1 951
Grecja Hiszpania Bułgaria Chorwacja Włochy Egipt Portugalia Turcja Cypr Albania
Price/booking Price/person
30.03.2016
The last four weeks of sales of the tourist year 2015/16 - customers compared with 4 analogous weeks in tourist year 2014/2015.
-5,2%
-9,7%
-18,3%
-29,2%
-35,0%
-30,0%
-25,0%
-20,0%
-15,0%
-10,0%
-5,0%
0,0%
9 10 11 12
No, not this way. It is a wrong direction - isn't it?
30.03.2016
The sales trend of the last four weeks compared with 4 analogous weeks in tourist year 2014/2015.
-20,5%
16,7%
28,0%
-15,0%
-30%
-20%
-10%
0%
10%
20%
30%
40%
Flight Bus Own journey Total
Clients +/- %
Flight 81,3%
Bus 8,8%
Own journey 9,7%
Share %
30.03.2016
Weekly sales compared with the previous tourist year
42 43 44 45 46 47 48 49 50 51 52 53 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 41 42 43 44
Bookings weekly 15/16 vs. 14/15
2015/16 2014/15
30.03.2016
Cumulative sales of 2015/16 compared to sales in the same period last tourist year 2014/15
15,2%
-1,2%
-11,69%
-9,1%
Bus Own journey Flight Total
Clients +/- %
Bus 6,9%
Own journey 11,9%
Flight 81,2%
Share %
The booking situation remains unchanged. There are no signs of improvement in travel shops.
30.03.2016
Ranking of the most popular countries & destinations in 2015/16 Rank Country % last year
1 Hiszpania 57%
2 Grecja 6%
3 Bułgaria 124%
4 Włochy 49%
5 Egipt -73%
6 Turcja -73%
7 Portugalia 74%
8 Chorwacja 109%
9 Cypr 25%
10 Austria 119%
11 Kuba 92%
12 Dominikana 103%
13 Emiraty Arabskie ++
14 Tajlandia 32%
15 Maroko -42%
16 Wyspy Zielonego Przylądka ++
17 Polska 177%
18 Albania 169%
19 Tanzania 27%
20 Czechy 134%
Rank Destination % last year
1 Fuerteventura 19%
2 Heraklion -13%
3 Teneryfa 12%
4 Zakynthos 16%
5 Burgas 29%
6 Korfu -11%
7 Rodos -36%
8 Hurghada -71%
9 Gran Canaria 38%
10 Antalya -76%
11 Madera 43%
12 Chania 3%
13 Lanzarote -15%
14 Varna 57%
15 Marsa Alam -58%
16 Majorka 33%
17 Barcelona 13%
18 Pafos -13%
19 Bodrum -73%
20 Malaga 12%
30.03.2016
Detailed reports are available for PZOT members Questions regarding market data please send to pzot@pzot.pl
Recommended