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Website SEO basics
Ivan Sobolev (Digital Marketing Team Lead)Ulyana Neshina (Digital Marketing Specialist)
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◆ Online marketing activities overview◆ What is on-site SEO?◆ What is link building?◆ Worst SEO practices◆ 2019 Best SEO practices in B2B
Topics to be discussed
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◆ Email Marketing◆ Content Marketing◆ SMM (Social Media Marketing)◆ SEM (Search Engine Marketing)◆ ASO (App Store Optimization)◆ SEO (Search Engine Optimization)
Online marketing activities overview
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Partners marketing
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Email Marketing
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Email Marketing
Compose the content Send emails Well composed content gets delivered to your customers
Your content gets users engagement
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Content Marketing
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Content Marketing
Compose the content Your content gets users engagement
Content drives profitable customer action
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SMM (Social Media Marketing)
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Social Media Marketing
Compose the content Share it to social networks Find your audience Get the feedback and customers loyalty
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SEM (Search Engine Marketing)
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SEM (Search Engine Marketing)
Compose the ads Choose your PPC platform
Target directly to your audience
Get leads
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ASO (App Store Optimization)
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ASO (App Store Optimization)
Compose your offer Choose the platform to distribute
Optimize for the stores
Get downloads and engagement
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SEO (Search Engine Optimization)
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SEO (Search Engine Optimization)
Optimize your website Receive traffic from search engines
Analyze your audience
Get leads
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What is on-site SEO?
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◆ Understand what a webpage is about◆ Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords)◆ Find that page useful and worthy of ranking well on a search engine results page (SERP)
SEO helps Search Engines
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What is link building?
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◆ To discover new web pages◆ To help determine how well a page should rank in their results
There are two fundamental ways that the search engines use links
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Worst SEO practices(What is “Black Hat” SEO?)
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What is “Black Hat” SEO?Black Hat SEO basically refers to SEO strategies that equate to cheating or hacking Google’s terms in order to boost a website’s ranking
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◆ Keyword Stuffing◆ Irrelevant Keywords◆ Blog Spam◆ Duplicated Content
Worst SEO practices
◆ Spinning Content◆ Clickbait◆ Link Farms◆ Hidden Text and Links
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2019 Best SEO practices in B2B (White hat SEO only )
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It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation.
Buyers Want Personalized Content
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A well-constructed landing page will improve conversions and generate leads
Create High-Quality Landing Pages
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This means spending more time learning about your audience, looking at current search results to determine Google’s understanding around the topic
Take a Topical Approach to Keyword Research
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What types of content assets are performing best in organic results?
What type of user experience are these content assets offering?
What competitive websites are currently ranking in search results?
Match Content with User Intent
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Search engine marketers can optimize content day and night, but when it comes down to it – Google does whatever it wants
Make Sure You’re Aware of Google Changes
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This is why it’s important to consider elements like font size, multimedia content, site structure and navigation, content load times and conversion optimization
Mobile-Friendliness Is More Than Responsive Design
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It’s important to explore opportunities to produce content that answers question-based queries
Take a Question-Based Approach to Content Development
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Search engines are making it a goal to provide a more secure search experience
Secure Your Site
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Slow page load times not only impact the user experience and conversions, but they will likely hurt rankings as well
Optimize for Site Speed
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Business profiles and local business pages are simple ways to improve search visibility
Optimize Local Business Listings
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◆ Buyers Want Personalized Content◆ Create High-Quality Landing Pages◆ Take a Topical Approach to Keyword Research◆ Match Content with User Intent◆ Optimize Local Business Listings
Best SEO practices
◆ Make Sure You’re Aware of Google Changes◆ Mobile-Friendliness Is More Than Responsive Design◆ Take a Question-Based Approach to Content Development◆ Secure Your Site◆ Optimize for Site Speed
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◆ Online marketing activities overview◆ What is on-site SEO?◆ What is link building?◆ Worst SEO practices◆ 2019 Best SEO practices in B2B
Topics discussed :)
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See you!
10th anniversary Gurtam partner conference
Join us in Minsk, Belarus,
on July 30 – August 1, 2019
telematix2019.com
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Developing a website as a leads source: 10 things to have on your website
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Let’s stay in touch!
Ivan SobolevDigital Marketing Team Lead
marketing@gurtam.com
Telegram: @ValgusBLR
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Thank you for your attention!
Ivan Sobolev (Digital Marketing Team Lead)Ulyana Neshina (Digital Marketing Specialist)
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