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In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
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SEO & Search PLugin SEO Techniques for dotCMS 1.9
Jason Smith email: [email protected] Twitter: fishsmith Facebook:
Maria Bouza email: [email protected] Twitter: mabouza Facebook:
I am Not an SEO Expert BUT
I DID STAY AT A HOLIDAY INN EXPRESS LAST NIGHT!
What is SEO? • SEO refers to techniques that help your website rank higher in
the organic/natural search results.
WHY IS IT IMPORTANT? • SEO helps people who are looking for your product or service
find you.
“We don’t need SEO We have a large ���pay for click campaign.”
• 25% pay for click
• 75% organic
• The higher the user’s education the high the organic percentage
Google’s Golden triangle
SEO Basics
• On Page SE (25%)
• H1, H2, and Bold tags
• Meta Data
• RSS, Blogs
• Content (KING)
Off Page SEO (75%)
• Referring Links
• Page Rank
Google weight: 25% on page SEO & 75% Off page SEO
Good vs Evil
• White Hat
• Produce Good Content
• Others Will Link to Your Good Content
• Use Good on-page Techniques
Black Hat
• Buying Links & Reciprocal Links
• Copying Content From Others
• Anything That Seems���Like Cheating is.���
• “Either write something worth reading or do something worth writing about”
• - Benjamin Franklin
Off Page SEO
• Directories (Yahoo! Directory, DMOZ)
• Partners
• Blogs
• Press Releases
• Social Media (Facebook, YouTube, Twitter)
ONline Resources • http://www.seomoz.org/article/search-ranking-factors
• http://www.seomoz.org/linkscape
• http://www.opensiteexplorer.org/
• http://google.com/adwords
• http://tools.seobook.com/keyword-tools/seobook/
• http://www.hubspot.com
On Page SEO • Page Title
• Description (Doesn’t help rank but helps click through)
• Meta Keywords (Keep them short and sweet)
• URL (Friendly)
• Content & Headers (H1, H2, H3 . . . )
• Page Text (Bold tags)
• Image Alt Tags
Page Title, Description ���& Keywords
Friendly URLs
Headers and Images • <TITLE>My Page</TITLE>
• <H1>Making your pages search engine friendly<H1>
• <IMG SRC=”../images/logo.png” ALT=”dotCMS” />
• <P>dotCMS is the <STRONG>best CMS</STRONG> in the World</p>
Google (XML) Site Map • What is an XML Sitemap? ���
Its a formatted xml file with site map on your webserver, that enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.
• <?xml version='1.0' encoding='UTF-8'?>���<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" ��� xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" ��� xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9��� http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">��� <url> ��� <loc>http://example.com/</loc>��� <lastmod>2006-11-18</lastmod> ��� <changefreq>daily</changefreq> ��� <priority>0.8</priority> ��� </url> ���</urlset>
Things to Remember
• Its not Rocket Science
• Content is King
• Get Good Tools
• Start Small & Work Your Way Up
• Track Your Results (Learn what works)
thank You