Website Elements That Sell

Magda IsikhuemhenovaMagee Design

Website elementsthat sell

Why do we have websites, anyway?

Website is a part of a whole marketing strategy

If done properly, it can be your best selling tool

Some websites are very nice to look at, but don’t make sense….and vice versa

Make your customers feel glad that they found you!

You have less than a second to convey your marketing message

to your visitor

Visitors and prospects don’t want to think◦It must be clear what you are selling◦Make your logo clearly displayed, preferably

in the top left corner of the pageWhere the heck am I?

Make sure your logo and company colors are obvious; customer must know that “this is the place”

Put a photo of your product or of the benefit that your service will give on a prominent place on your homepage

What part of the site I should evaluate?

Target visitor: ◦Who is it? What is he or she looking for?

Content: ◦Short and to the point◦ Interesting

Branding: ◦Logo in the top left corner◦Company colors should be very obvious

Call to action: ◦What do you want the visitor to do? (Buy?

Call? Sign up?)

Case Study: Before

•No logo: no clear indication of what the company does•No photo of the product•Content is together on a homepage: where should I start?

Problems:

Case Study: AfterLogo clearly visible, located in left-hand corner

Call for action

Photo of the product and its sample use

Clear navigation

The Checklist:Is my logo clearly visible?

Is the navigation easy to use?

Do I have a photo of my product, or of the benefit my product or service is going to provide?

Is my text useful and interesting?

Call to action: “What should I do now?”

Need help with your own site?

Magda Isikhuemhenova

Magee Design

(336) 693-2170

Evaluation is complimentary!