Website Design Unveiling Operations Meeting 8.16.12

Website DesignUnveiling

Operations Meeting 8.16.12

Overall Goal

Transform website into a user-focused, powerful marketing tool that…

Communicates Our Brand

Defining our Brand

Top Attributes Responsive

Reliable

Experienced

Friendly

Committed

Respected

Helpful

Defining our Brand

Greatest Strengths

*Internal – Diversity of Services and Number of Years in Business

Responsiveness

Quality of Work

Expertise

Project Management

Defining our Brand

Key Differentiators “Quality of Employees”

“Always Willing to Help”

“One-Stop-Shop for all Disciplines”

“Long Tenure and Deep Understanding of

Needs”

“Take Care of Problems and Don’t Make Excuses”

“Most Client-Focused Consultant

I’ve Used”

Specific Needs

What’s most important to clients when visiting websites of firm’s like RS&H?

*Internal – Employment Opportunities

Project Examples

Info on Markets and Services

Detailed Case Studies

#1 Write-in Response:

How to Contact Staff

Specific Needs

From an internal perspective…

Keep Content Current

Needs Modern, Fresh Look

Showcase Exceptional Work

More Emphasis on Services

Highlight Technical Staff

Overall Objectives

User-focused and Engaging Unified Image – We are RS&H Right Balance: Experience and People Increase Accessibility Position Niche Services Plan for Ongoing Updates

No Banner Option Banner Option

(Sub-Service)

(Sub-Market)

Questions?