Webcast Marketing ROI

1

Seeking ROI : 120% Return on My Investment

Webcasting Fuels Your 2009 Marketing Strategy

Today’s Panel

Brian Denker Director, Marketing/Operations Frost & Sullivan

Shaun McIverPresident & CEOStreamlogics, Inc.

Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business

Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)

Welcome & Housekeeping

Live Q&ASend your questions by using on the question box located on the lower half of the your eBroadcast screen.

eBroadcast On-DemandA recording of the eBroadcast will be available at www.frost.com/marketingROI

Give-Away All registrants will be entered in to a drawing for a BlackBerry® Storm

On Marketers:

• Demand for ROI

• Demand for accountability

• Inevitable migration of spending to media channels and techniques that support A & B.

• Increasingly sophisticated, integrated messaging across multiple channels

• Creating platforms for integrated executions

• Proving the worth of traditional media vs. alternatives

Economic Downturns Demand “Systemic” Changes

What’s Getting a Piece of the Pie?

BtoB 2009 Marketing Priorities and Plans

What’s so hot about Web casting?

THE OBVIOUS

Individuals instinctively tend to retain information:

10% of what they read

50% of what they see or hear

THE PROVEN – Web casts equate to immediate

access to information in the “Now”

60% Technical Product Info

70% Topics of Interest

50% Education / Learn More

If customers can see, hear, and feel the difference between you and your competitors…

then maybe they will start to think differently about you.

• Enhancement of brand • Unlimited audience potential • Qualified attendance model• Instant credibility of products/services • Establishes thought leadership • Develops new business opportunities• Improved channel/alliance partnerships• Long term relationships

Accelerated sales cycles

R.O.I.

“Marketers too often focus on the event itself… They think it begins on the first day in Orlando and ends on the last day there.”

–Ruth Stevens, author of Trade Show and Event Marketing

It’s not a web event meeting…

It’s a web experience

The Complete Experience

• Pod casting• Multimedia Sales Tool• Newsfeeds• Web Content

Creating a deliverable that becomes portable across

a variety of channels

Multipurpose / Multi-channels

ProductLaunches

Lead Generation

New Channelfor Content

Delivery

BrandAwareness /

Visibility

TrainingInternal / External

BusinessDevelopment

Opportunity/ ROI

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Steps to Implementing Successful Web cast Campaigns

CampaignPlanning

Content Development &

Delivery

Audience Recruitment

Audience/User Experience

Analytics / Reporting

Database Management

What’s Next??

Post web cast event, your company typically:

Survey Says…

Analyzes registration data for business/marketing

decision making 21%

Imports registrant

information to a CRM system

25%

Use recorded webcast

as part of ongoing sales/marketing

strategy 27%

Posts webcast on company website for future viewing

27%

Portals and Content Management System (CMS)

Survey Says…

Virtual tradeshows are similar to traditional live tradeshows but use web casting and other communications instead of traveling to a central location.

Concerning virtual tradeshows, have you:

Sponsored virtual tradeshows and are planning on continuing the practice.

Regularly attended virtual tradeshows and will continue to do so.

Experimented with attending/sponsoring virtual tradeshows as alternative to live tradeshows and had a positive experience.

Experimented with attending/sponsoring virtual tradeshows and did not have a positive experience.

Not attended or sponsored a virtual tradeshow but are interested in doing so in future.

Not attended or sponsored a virtual tradeshow and have no plans of doing so in the near future.

Today’s Panel

Brian Denker Director, Marketing/Operations Frost & Sullivan

Shaun McIverPresident & CEOStreamlogics, Inc.

Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business

Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)

BlackBerry Storm

And the winner is…

Giveaway

A Recording of today’s eBroadcast will be available by visiting:http://www.frost.com/marketingROI