(PDF) Web Marketing That Works AIM Canberra

Insider Tips for Web Marketing

That Works

Adam Franklin, Marketing Manager

2

3

Who’s next?

You?

Blogging

@Franklin_Adam

33% CTR

@Franklin_Adam

40% OR 25% CTR

@Franklin_Adam

Tailored

1 call to action

Personal

@Franklin_Adam

Best performing emails - text only!

@Franklin_Adam

28-35% open rate$7,000 sales

@Franklin_Adam

Email marketing

• Battle of the Subject Lines and From Names

@Franklin_Adam

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

13%

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

7%(10% higher

open rate)

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

40

@Franklin_Adam

www.bluewiremedia.com.au/speaking/aim14brisbane

http://www.bluewiremedia.com.au/speaking/aim2013gc

43

“Train hard, win easy”

Sean Bowes

@Franklin_Adam

www.bluewiremedia.com.au/speaking/aim14canberra

http://www.bluewiremedia.com.au/speaking/aim2013gc

!

Adam.Franklin@BluewireMedia.com.au@Franklin_Adam

CONNECT

www.bluewiremedia.com.au/speaking/aim14canberra

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mailto:Adam.Franklin@BluewireMedia.com.au

http://www.bluewiremedia.com.au/speaking/aim2013gc

Web Marketing That Works AIM Canberra

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