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Adam Franklin gave this presentation on 19th Nov at AIM in Sydney for their Hot Topic event.
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Web Marketing
That Works
Adam Franklin, Marketing Manager
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Show of hands
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33% CTR
@Franklin_Adam
40% OR 25% CTR
@Franklin_Adam
Tailored
1 call to action
Personal
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate$7,000 sales
@Franklin_Adam
Dear Rich
Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney
http://www.socialmediaonlineacademy.com/
43
“Train hard, win easy”
Sean Bowes
If you’d like a hand with your social media, please get in touch!
!
[email protected]@Franklin_Adam
1300 258 394www.bluewiremedia.com.au/speaking/aim-hot-topic-2013-sydney
