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A quick overview of Twitter best practices, tools and examples. I gave this presentation at the Comcast VolunTweetUp on August 20th at Bell Harbor Conference Center. I was part of a panel of social media trainers helping non-profits better use Twitter and similar tools to help their causes.
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1© 2008, Teris, www.DiscoverTeris.com
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Twitter Best Practices, Tools, Examples
2© 2008, Teris, www.DiscoverTeris.com
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Don’t get overwhelmed! (easier said than done)
3© 2008, Teris, www.DiscoverTeris.com
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• Broadcast information
• Engage others
• Listen/Respond
Twitter Mantra: Interact & use as 2-way communication tool
4© 2008, Teris, www.DiscoverTeris.com
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There are literally hundreds (if not thousands) of Twitter tools – choose them based on needs (just like home improvement projects)
5© 2008, Teris, www.DiscoverTeris.com
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How to get followers: Be interesting & relevant!
6© 2008, Teris, www.DiscoverTeris.com
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• RSS News Feeds
Google Reader/News Alerts
MyYahoo.com
• Mashable/TechCrunch
• Alltop/Topix
Tools to help you be/stay interesting and relevant
7© 2008, Teris, www.DiscoverTeris.com
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Managing the flow – use tool such as Seesmic or Tweetdeck
8© 2008, Teris, www.DiscoverTeris.com
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Other tools: Hash Tags
What are Hash Tags? Simply a way of “tagging” or identifying a topic
9© 2008, Teris, www.DiscoverTeris.com
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Use Multimedia! • Tools to upload/tweet images & video instantly• We are increasingly dealing with audience used to images
10© 2008, Teris, www.DiscoverTeris.com
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Final Thoughts/Advice: • It’s OK to initially dip your toes• Ask community for help (they will!)• Identify key goals for social media strategy• Have fun!
11© 2008, Teris, www.DiscoverTeris.com
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• @David_Kaufer
• @DiscoverTERIS
Thank you for this opportunity! I look
forward to Tweeting with you all!
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