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Visual Merchandising CalendarReliance Trends
Submitted By:Amith B Reddy
Deepika SabnaniPurnima Yadav
Reliance Trends•Backed by the largest corporate entity in
India, Reliance Industries.•It is a Value format retailer.•Product Quality has been ingrained into
the DNA of Reliance Trends and is integral to its mission of “Grahak Devo Bhava” meaning “Customer is God”.
•The VM calendar is prepared at the Head Office in Bangalore .
What is a VM Calendar?
•Planning the changes in VM depending upon the various events, festivals and marketing promotions for a certain period of time.
•VM calendar is usually done on a yearly basis or seasonal basis.
Major events and promotionsMARKETING PROMOTION
DATE
BOTTOM FEST 10th May - 15th June
FATHER’S DAY 17th June – 20th June
COUPON REDEMPTION 25th June – 11th July
END OF SEASON SALE 12th July – 6th August
INDEPENDENCE DAY 11th August – 15th August
Changes in VMPROMOTION Changes in VM
BOTTOM FEST Mannequin display, Acrylic posters
FATHER’S DAY Window display, Gondolas, Mannequin display, Acrylic posters, Fixtures
COUPON REDEMPTION Acrylic posters
END OF SEASON SALE Window display, Gondolas, Mannequin display, Acrylic posters, Fixtures
INDEPENDENCE DAY Window display, Mannequin display, Acrylic posters
Father’s day
EOSS
Independence day
Special Promotions
Special Thanks:Mrs. Shruti N.Visual Merchandiser – Reliance Trends
THANK YOU!
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